Grab Singapore apologises over microdrama ad that raised passenger safety fears
The ride-hailing giant admits insensitivity over the romcom series following complaints that it trivialised driver harassment
Titled I Fell In Love With My Grab Driver, the video campaign stars local actress-model Regina Lim as Emily, a widow stretched thin by the demands of her children and mother.
The campaign’s trailer, released on Friday, shows Emily meeting Grab driver Henry – played by Singaporean actor-singer Glenn Yong – when he picks her up as she is running errands. After the car hits a bump, Henry stops to check on her, causing Emily to realise he is not the middle-aged “uncle” she expected. He then begins popping up throughout her daily routine: delivering food to her door, catching her mid-fall K-drama style, and rescuing her from an abusive boss. The campaign’s tagline asks: “What if your Grab driver becomes the love of your life?”