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Bank of Japan
VideoAsia

Why are Japan’s claw machines offering groceries as prizes?

Experts say the “shop-and-play destinations” trend is a response to inflation in Japan, where prices have outpaced wage growth for years.

Thomas Yau

Amid a prolonged wave of inflation, arcades in Japan’s suburbs are filling claw machines with staples like eggs, rice, and detergent. These destinations blend shopping with entertainment, giving families a fun, cost-effective way to get essentials.

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