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De Beers

De Beers
The latest news and top stories on De Beers. A leading entity in the diamond industry, this South African-British corporation specialises in diamond exploration mining and retail. Headquartered in Johannesburg South Africa, De Beers primarily serves the middle and upper market segments globally, with a renewed focus on modern consumers. Renowned for its "A Diamond is Forever" campaign, the company is implementing its "Origins" strategy to enhance natural diamond appeal and streamline operations. Its Element Six division is a global leader in synthetic diamond solutions for industrial applications.
Style Edit

Style Edit: Why De Beers Group sees ‘authentic individuality’ driving diamond demand

Cook says natural stones’ provenance and rarity as well as warm Desert diamond colours are reshaping the jewellery industry as lab-grown prices fall.

Style Edit: De Beers Group redefines luxury with warm-hued Desert diamonds

How Taylor Swift and Zendaya are driving the trend for bespoke engagement rings

Couples are now embracing desert diamonds, vintage styles and ethical sourcing, and prioritising designs that tell an authentic story.

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