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Artificial intelligence
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Who is Xu Rui, the ex-ByteDance executive tapped by Meta to lead AI hardware?

The veteran Chinese executive will lead a team that develops AI devices at the Facebook parent’s superintelligence unit

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Xu Rui, a graduate of Harbin Institute of Technology and Seoul National University, has had a storied career, including stints at several Chinese tech giants. Photo: Handout
Vincent Chow

Facebook owner Meta Platforms has recruited a Chinese industry veteran with experience across artificial intelligence, humanoid robots and extended reality to lead a new hardware team in its superintelligence unit.

Xu Rui, a former product manager at Tencent Holdings and TikTok owner ByteDance, would lead a team developing AI devices separately from Meta’s Reality Labs division, which was responsible for the company’s popular smart glasses and virtual reality headsets, US outlet Business Insider reported on Saturday.

The South China Morning Post takes a look at Rui’s background and his views on the future of the AI industry.

Who is Xu Rui?

Xu, a graduate of Harbin Institute of Technology and Seoul National University, has had a storied career that includes stints on the frontlines of several Chinese big tech giants’ efforts to develop the next big consumer tech product.

His first major role at a Chinese tech company was as director of global expansion at consumer electronics giant Xiaomi from 2015 to 2017. During his time there, Xiaomi invested heavily in its smart TV offerings overseas, ultimately landing a landmark deal with Google to release its first Android device in the US market.

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