Rapid advances in China’s AI video space lead to widespread tech adoption
Cutting-edge tools from Shengshu, Kuaishou, Alibaba Cloud and SenseTime transform content creation for marketers and creators alike
China’s artificial intelligence video market is heating up as companies race to launch generative tools, promising to produce high-quality, realistic clips, fuelled by the growing adoption of AI in video creation across industries.
Beijing-based Shengshu Tech, the first mainland Chinese firm to roll out a challenger to OpenAI’s Sora video generation tool, on Tuesday unveiled an AI agent it said was a “one-click professional video creation tool”, capable of turning images into high-quality, expressive videos within minutes.
AI agents are software programmes designed to leverage the strength of AI models to autonomously perform various tasks on behalf of a user or another system.
Shengshu’s Vidu Agent integrates multiple steps in the video production process – from creative planning to video and voice-over generation – into a single workflow. This makes it a handy tool for content creators, companies and marketers to create a wide range of content, such as TV commercials and music videos, which can be deployed on streaming and short video platforms.