appConfigEntityId

bodyType

customContents

entityId

entityUuid

isVideo

articlePageQuery

article

articleSchemaContent

content

hooksArticlePageAdvertisementConfigArticle

hooksArticlePageFloatingButtonConfigArticle

appConfig

filter

json

liveArticle

Xinmei Shen

The initial sales results of Xiaomi’s new 17-series smartphones have “exceeded expectations” so far, according to company founder, chairman and CEO Lei Jun in a Tuesday post on the Chinese microblogging platform Weibo.
Beijing-based Xiaomi launched its 17-series smartphones last month, two weeks after Apple introduced its iPhone 17 models.
In a separate Weibo post on Tuesday, Xiaomi’s smartphone business president, Lu Weibing, apologised for the “insufficient stock” of the company’s new flagship handset in the market, which has inconvenienced buyers. On October 2, Lu said more than 1 million units of the Xiaomi 17 had been sold a week after it was released, which surpassed the previous series’ performance.
The latest posts from Xiaomi’s senior executives reflected the company’s confidence in its sharpened focus to compete in premium-priced smartphones, handsets that cost more than US$600, against rivals Apple and Huawei Technologies.
At last month’s product launch, Lei touted that the Xiaomi 17 series already “surpassed the iPhone 17 series in many areas”. That included the latest models’ thin design and a new imaging system, suitable for backlight photography, that was developed through a partnership with German optical giant Leica.

The senior Xiaomi executives lauded the promotional and marketing efforts behind the 17 series in spite of some analysts’ negative sales projections.
Total Xiaomi 17 shipments were expected to be more than 20 per cent lower than the firm’s original plan of 10 million units, falling below the previous Xiaomi 15 series shipments of 8 million units, according to a research note last week from TF International Securities analyst Kuo Ming-chi.
Kuo said the lower shipment forecast was because of “weaker-than-expected” demand for the basic Xiaomi 17 model, compared with the stronger performance of the standard iPhone 17 model.
In an unconventional move, Xiaomi jumped straight to the 17 series after its 15 series was launched in October last year, which signalled its direct challenge to Apple’s latest flagship model.
According to Kuo, Xiaomi would likely face more intense challenges from Apple and Huawei in the premium handset segment. He added that Apple appeared “to have put the worst behind it in China”, while Huawei was expected to improve the app compatibility issues of its self-developed operating system, HarmonyOS Next.
Xiaomi was mainland China’s fourth largest smartphone vendor by shipments, accounting for 15.7 per cent of the market in the June quarter, according to Counterpoint Research. Huawei took the top spot with an 18.1 per cent market share, while Apple ranked fifth with a 14.4 per cent share.


China’s CXMT touts new chip manufacturing platform as close to ‘world’s most advanced’

Once reliant on Samsung and SK Hynix, Chinese smartphone makers are turning to CXMT

BYD, Xiaomi and Innolight executives likely to join Xi Jinping on US visit: sources

Enflame shares soar 179% in Shanghai debut as Nvidia challenger taps investor fever for AI

Xiaomi

Xiaomi’s initial 17-series handset sales ‘exceeded expectations’ against iPhone 17: CEO

Xiaomi’s new 17 Pro smartphone model. Photo: SCMP 

Xiaomi founder, chairman and CEO Lei Jun speaks during the launch of the company’s 17-series smartphones in Beijing on September 25, 2025. Photo: EPA

Xiaomi makes ‘bold attempt’ to challenge Apple’s iPhone 17 in China

Xiaomi founder, chairman and CEO Lei Jun speaks during the launch of the company’s “17” smartphone series on Thursday. Photo: EPA

Apple’s latest iPhones displayed at its store in Beijing’s Sanlitun area. Photo: Reuters

Xiaomi has introduced a small back screen on the Pro and Pro Max models on its “17” smartphones. Photo: EPA

Xiaomi unveils 17-series smartphones, ramps up efforts in premium handset market

Xiaomi’s new 17 Pro Max model. Photo: SCMP

Xiaomi CEO Lei Jun speaks at the launch of the firm’s 17-series smartphones in Beijing on Thursday. Photo: EPA

Xiaomi’s standard 17-series smartphone model. Photo: SCMP

Apple takes bite out of competition as queues form for long-awaited iPhone 17

Police officers watch over customers queuing up in front of an Apple store in Berlin on Friday. Photo: AFP

Customers wait outside the Apple Store during the launch of the new iPhone 17 in Puerta del Sol on Friday. Photo: dpa

A customer checks out Apple’s new iPhone 17 smartphones in a store in Moscow on Thursday. Photo: Reuters

Xiaomi skips ahead to ‘17’ smartphone series to take on iPhone 17 in heated Chinese market

Xiaomi is launching its Xiaomi 17 smartphone series in September. Photo: Shutterstock

Xiaomi founder and CEO Lei Jun. Photo: Reuters

Tech

Big Tech

Tech Trends

Business

China Business

News

China

Money & Wealth

Founder and CEO Lei Jun’s post on Weibo reflects Xiaomi’s confidence in the premium smartphone segment against rivals Apple and Huawei


Founder and CEO Lei Jun’s post on Weibo reflects Xiaomi’s confidence in the premium smartphone segment against rivals Apple and Huawei.


Xiaomi’s initial 17-series handset sales ‘exceeded expectations’ against iPhone 17: CEO

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Founder and CEO Lei Jun’s post on Weibo reflects Xiaomi’s confidence in the premium smartphone segment against rivals Apple and Huawei

Founder and CEO Lei Jun’s post on Weibo reflects Xiaomi’s confidence in the premium smartphone segment against rivals Apple and Huawei