Tencent moves to rein in AI content flood on WeChat with stricter rules
Updated guidelines target mass-produced and AI-rewritten posts, reflecting growing concern over the spread of low-effort content
Tencent Holdings’ super app WeChat has updated its content governance rules to ban non-human automated publishing, including the use of artificial intelligence and scripts, amid a surge in technologies that can replace human creators.
“Official accounts and service accounts must not use AI, scripts, APIs or other automated methods to replace human involvement in content production and distribution,” WeChat said on Thursday via its official platform.
The super app, marketed as Weixin on the mainland, also warned against speculative and low-effort content.
The updated guidelines prohibit mass-produced, formulaic or fragmented posts, as well as content generated, rewritten or repurposed by AI in ways that do not reflect original human intent. The dissemination of tools and services that enable non-human automated publishing is also banned.