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Jonathan White

ELEVEN is the latest broadcaster to enter the Hong Kong market after it was announced that the company will show Asian Football Confederation matches in the city.
Hong Kong and Thailand will see the remaining AFC qualifiers for the Qatar 2022 Fifa World Cup, the group and Asian football’s governing body announced.
This is part of a wider expansion from London-based ELEVEN into Southeast Asia that includes Malaysia, Indonesia, Singapore, Brunei Darussalam, and the Philippines in 2022. The company already operates in Japan and Taiwan.
The deal with the AFC includes all of their competitions for the 2022-24 cycle for those territories bar Indonesia, the parties confirmed.

‍ELEVEN, which was founded in 2015 and is owned by Aser Ventures, will show matches using an “OTT first approach”, they said. This will be led via their ElevenSports.com website.
“We’re delighted to be launching in Southeast Asia with a compelling package of AFC rights,” said ELEVEN Group Chief Rights Acquisitions Officer Guillaume Collard.
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“Our plan is to build a network of services that are local, accessible and available to fans wherever and however they want to consume their favourite sport and entertainment. Our AFC rights give us a great platform to grow from, as we work to serve audiences in the region in a fresh and dynamic way.”
‍His sentiments were echoed by Dato’ Windsor John, the AFC General Secretary.
“The AFC is delighted to enter into this partnership with ELEVEN, which further underlines the prestige and ever-growing stature of the AFC’s world-class competitions,” Windsor John said.

AFC announces media rights deal with ELEVEN to broadcast major AFC competitions from 2021 to 2024 in , , , , ,and .

READ: https://t.co/l4PK3FnJtn pic.twitter.com/nP8LAa6d9k
— AFC (@theafcdotcom) October 6, 2021

“Football continues to occupy a special place in the Asean region and in Hong Kong and we want to thank ELEVEN for ensuring unparalleled access for our passionate fans and for believing in the future of Asian football.”
The AFC qualifiers for the Qatar 2022 Fifa World Cup continue next week with the fourth round of fixtures in the third and final round.
Now TV and South Korea’s SPOTV have confirmed rights deals for Hong Kong in recent weeks after the demise of Fox Sports Asia.


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(211008) -- SHARJAH, Oct. 8, 2021 (Xinhua) -- Wu Lei (front, L) of China competes with Nguyen Thanh Binh (front, R) of Vietnam during the FIFA World Cup Qatar 2022 Asian qualification football match between China and Vietnam in Sharjah, the United Arab Emirates, Oct. 7, 2021. (Xinhua)

(211008) -- SHARJAH, Oct. 8, 2021 (Xinhua) -- Wu Lei (3rd R) of China celebrates scoring during the FIFA World Cup Qatar 2022 Asian qualification football match between China and Vietnam in Sharjah, the United Arab Emirates, Oct. 7, 2021. (Xinhua)

(211008) -- SHARJAH, Oct. 8, 2021 (Xinhua) -- Li Tie, head coach of China, gestures during the FIFA World Cup Qatar 2022 Asian qualification football match between China and Vietnam in Sharjah, the United Arab Emirates, Oct. 7, 2021. (Xinhua)

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China's Chen Yang (L) reacts after his shot on goal hit the post next to Turkey's goalie Rustu Recber in the first half of a Group C match at the World Cup Finals in Seoul, June 13, 2002. REUTERS/Andrew Wong

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China's Zhang Yuning celebrates with the national flag after his team qualified for the 2002 World Cup finals by beating Oman at the Wulihe stadium in Shenyang, in northern China, Sunday, Oct. 7, 2001. China, which needed either a draw or win to qualify, beat Oman 1-0. (AP Photo/Greg Baker)

China's coach Bora Milutinovic (R) reacts during the second half of a Group C match against Turkey next to an unidentified member of his staff team at the World Cup Finals in Seoul, June 13, 2002. Turkey forgot the controversy and frustration of their opening two World Cup games to reach the second round for the first time in their history with a 3-0 win over 10-man China in group C on Thursday. REUTERS/Oleg Popov

China's Brazilian-born forward Elkeson, Chinese name Ai Kesen, celebrates with a Chinese national flag at the end of the Qatar 2022 FIFA World Cup second round Group A qualification football match between Maldives and Chian at Rasmee Dhandu National Stadium in Male on September 10, 2019. (Photo by Ahmed SHURAU / AFP)

Brazil's Ronaldo (C) vies for the ball with China's Du Wei (L) and Xu Yunlong (R), 08 June 2002 at the Jeju World Cup Stadium in Seogwipo, during first round Group C action between Brazil and China in the 2002 FIFA World Cup Korea/Japan. AFP PHOTO /ANTONIO SCORZA / AFP PHOTO / ANTONIO SCORZA [01JULY2018 REFLECTIONS POST MAGAZINE]

China's (L-R) Fan Zhiyi, Xu Yunlong, Wu Chengying and Li Weifeng acknowledge the applause of their fans after losing their Group C match to Brazil at the World Cup Finals in Sogwipo, June 8, 2002. Brazil won 4-0. REUTERS/Damir Sagolj

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Sport

Hong Kong

Football


All AFC tournaments to be shown in city and across Southeast Asia from 2022-24
Remainder of Fifa World Cup qualifiers for Asian Football Confederation nations available in Hong Kong and Thailand



All AFC tournaments to be shown in city and across Southeast Asia from 2022-24 with Fifa World Cup qualifiers up first.


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Asian Football Confederation (AFC)

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