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Josh Ball

HSBC has signed a multi-year partnership with LIV Golf that will see it sponsor two of the league’s 13 teams, as well as becoming the Saudi-backed circuit’s official banking partner.
The agreement, which was announced on Thursday, runs for the whole of LIV’s 14-event season, starting at this week’s LIV Golf Andalucia at Real Club Valderrama in Spain.
Hong Kong’s largest lender will also support Bryson DeChambeau’s Crushers GC, who won the team title in the city in 2024, and the Majesticks GC outfit co-captained by Lee Westwood, Ian Poulter and Henrik Stenson.
LIV Golf, which has attracted some of the sport’s biggest names through mega-money contracts and lucrative purses, is currently in its fourth season, with five events remaining on the 2025 schedule.
“HSBC’s track record in supporting and advancing the game of golf is inspiring and admirable, and we are proud to welcome them into LIV Golf’s growing roster of global partners,” Scott O’Neil, LIV Golf’s CEO, said. “Few sports leagues can claim a truly global reach, making a partnership with HSBC a natural alignment in our pursuit of a shared vision.”

There could be good news for Hong Kong in the deal too, with the city hoping to bring LIV back for at least another couple of years, having already hosted tournaments in 2024 and 2025.
After visiting the event at Hong Kong Golf Club in March, sports and tourism minister Rosanna Law Shuk-pui said the government was working on bringing back this “wonderful tournament back year after year”.
The two sides have been discussing a deal ever since, and any agreement would be further evidence of the “deepening ties” between the city and Saudi Arabia that Football Association of Hong Kong China chairman Eric Fok Kai-shan referenced when launching the Saudi Super Cup on Wednesday.
One of the desert kingdom’s premier sporting events, the competition will be held in Hong Kong next month, potentially bringing the likes of Cristiano Ronaldo and Karim Benzema with it.
That has followed a growing financial relationship, stemming from a memorandum of understanding signed in December 2023 by InvestHK and the Ministry of Investment of Saudi Arabia, and witnessed by Chief Executive John Lee Ka-chiu.
HSBC, meanwhile, is no stranger to golf, having already sponsored events such as the Abu Dhabi HSBC Championship, HSBC Women’s World Championship in Singapore and the CGA-HSBC China Golf Programme.
And Barry O’Byrne, the CEO of international wealth and premier banking, said his organisation was “delighted to join forces with LIV Golf and are really excited to see what we can create together”.
In a statement, LIV also said the bank would become a presenting partner on one of its broadcast segments, giving it “a potential reach of over 875 million households across more than 120 international markets”.


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HSBC to throw weight behind Bryson DeChambeau’s Crushers GC, and Lee Westwood, Ian Poulter and Henrik Stenson’s Majesticks GC


HSBC to throw weight behind Bryson DeChambeau’s Crushers GC, and Lee Westwood, Ian Poulter and Henrik Stenson’s Majesticks GC.


HSBC, LIV Golf sign multi-year deal, with bank to back league’s 14-event season, 2 teams

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}HSBC to throw weight behind Bryson DeChambeau’s Crushers GC, and Lee Westwood, Ian Poulter and Henrik Stenson’s Majesticks GC

HSBC to throw weight behind Bryson DeChambeau’s Crushers GC, and Lee Westwood, Ian Poulter and Henrik Stenson’s Majesticks GC