China state broadcaster, Fifa agree World Cup TV deal covering 4 tournaments until 2031

China’s state broadcaster and ⁠football’s world governing body Fifa have come to an agreement over showing the World Cup, less than a month before the tournament kicks off.

In an official announcement on Friday, China Media Group, CCTV’s parent company, said the deal would run until 2031 and take in the next two men’s and women’s tournaments.

Apart from this summer’s event in Canada, Mexico and the United States, the agreement covers the following men’s tournament in 2030, as well as women’s World Cups in 2027 and 2031.