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SCMP Sport

The East Asia Super League (EASL) announced a multi-year clothing and footwear deal with Under Armour for players and teams on Friday.
The 12-team basketball league features Hong Kong Eastern, who are playing in the EASL for the second year of a two-year deal this season.
Eastern won half of their six group matches last season to finish third and missed out on the semi-finals in Macau.
The league’s partnership with Under Armour also extends into EASL Future Champions, the league’s youth development programme across Asia.
“Partnering with a globally recognised brand like Under Armour is an incredibly important step in EASL’s growth,” Henry Kerins, the league’s CEO, said.
“Their success and worldwide reputation strengthen our ability to elevate Asian basketball, and in return we will use our international platform to champion their brand throughout the region. Together, we are pushing each other forward and raising the standard for the sport.”

The agreement also includes collaborative fan engagement programmes, regional grass-roots projects and special edition product collaborations that celebrate the spirit of Asian basketball.
“We are a brand rooted in team sports, the objective is to align the brand’s performance capabilities with the growth of the sport and the fostering of next-generation talents,” Simon Pestridge, Under Armour’s managing director in the Asia-Pacific region, said.
“The partnership with EASL is a strategic step to support the region’s developing basketball ecosystem and also reflects Under Armour’s focus on advancing basketball across Asia and expanding opportunities for athletes at all levels.”


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East Asia Super League

East Asia Super League agrees multi-year deal with Under Armour for players and teams

The EASL is a regional competition involving 12 professional teams. Photo: EASL

Eastern (black top) are playing in the league for the second year of a two-year deal. Photo: Xinhua

WTT Finals Hong Kong: Wang Chuqin on track for fourth consecutive title after smooth win

China’s Wang Chuqin hits a return during his singles quarter-final against Alexis Lebrun of France at the WTT Finals at the Hong Kong Coliseum on Friday. Photo: Xinhua

Chen Yi said the third game against Chen Xingtong was the turning point. Photo: Xinhua

Losada named Hong Kong’s interim coach as FA hunts for boss with ‘global vision’

Roberto Losada has been placed in temporary charge of the Hong Kong men’s team. Photo: Sun Yeung

Roberto Losada watches Hong Kong train during his stint as assistant boss. Photo: Edmond So

Teenage forward Ng Yu-hei (right) is back in the Hong Kong squad. Photo: Dickson Lee

Sport

Basketball

CEO believes partnership ‘is an incredibly important step in EASL’s growth’; it also extends into EASL Future Champions


CEO believes partnership ‘is an incredibly important step in EASL’s growth’; it also extends into EASL Future Champions.


East Asia Super League agrees multi-year deal with Under Armour for players and teams

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}CEO believes partnership ‘is an incredibly important step in EASL’s growth’; it also extends into EASL Future Champions

CEO believes partnership ‘is an incredibly important step in EASL’s growth’; it also extends into EASL Future Champions