https://www.scmp.com/rss/525420/feed Professor Niraj Dawar is principal at the Brand Strategy Group and GeoStrategix, and a co-founder of Nation Brand Research Initiative. He is the author of the best-selling book "TILT: Shifting Your Strategy From Products to Customers", published by the Harvard Business Review Press. His research publications have appeared in the Journal of Marketing Research, Journal of Marketing, Harvard Business Review, M.I.T. Sloan Management Review, and many others, and won several awards, including the Long... en https://assets.i-scmp.com/static/img/icons/scmp-meta-1200x630.png https://www.scmp.com Samer Elhajjar ,Niraj Dawar Samer Elhajjar ,Niraj Dawar For years, debates about US-China competition have defaulted to the obvious categories: ships, chips, tariffs and security pacts. Soft power was often treated as America’s home turf, the domain of Hollywood, top universities, global brands and a political ideal that still attracts even when it disappoints. That assumption is getting riskier. The world has entered a new emotional weather pattern: fatigue. It’s a structural condition shaped by overlapping shocks: pandemic after-effects, inflation... https://www.scmp.com/opinion/asia-opinion/article/3344992/fatigue-rewriting-us-china-soft-power-contest-starting-asean?utm_source=rss_feed https://www.scmp.com/opinion/asia-opinion/article/3344992/fatigue-rewriting-us-china-soft-power-contest-starting-asean?utm_source=rss_feed Wed, 04 Mar 2026 08:30:08 +0000