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OpinionChina Opinion
Being Chinese
Chenfei Zhu

Why are urban Chinese like my friend falling for guoxue scams?

The trend of ‘national studies’ unsettled me. Packaged in Chinese symbols – robes, incense, ancient wisdom – much of it felt too commodified

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People young and old pray at Yonghe Temple in Beijing on January 1. After three decades of modernisation, many urban Chinese are spiritually adrift, restless and unsure of where to anchor their values in a fast-changing world. Photo: EPA-EFE
Chenfei Zhu is a Beijing-based animation film producer.
It all began with a WeChat message from my friend. We hadn’t seen each other in a while. She had left Beijing for a quieter, more remote town and her social media updates suggested she was diving deeper into guoxue – “national studies”, or the study of traditional Chinese culture – Buddhist philosophy and other spiritual pursuits. Her text read: “You should join our reading group. We’re studying classical Chinese texts. You will definitely love it.”

She had been going through a rough patch: burnout at work, a deep sense of disorientation. I admired her for trying to connect with something deeper. Out of curiosity and genuine concern, I agreed to join. But a sense of unease gnawed at me. The trend of guoxue, framed as a path to enlightenment, had always unsettled me. Something about it seemed too commercialised and packaged.

In my first video session with the reading group, we were told to introduce ourselves. An older woman who seemed to hold a position of authority spoke last. “It’s so good to see young people here,” she said. “These days, no one reads any more. But you all – you have the time. Life is more than just drinking and eating.”

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