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China economy
OpinionChina Opinion
Opinion
Prof Zhang Jun

More of China’s spending power needs to be unleashed. Here’s how

Childcare, healthcare and elderly care are precisely the parts of China’s consumer demand that remain significantly untapped

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People visit a popular shopping district near Jingan Temple in Shanghai on October 12. Photo: AP
Zhang Jun is dean of the School of Economics at Fudan University and director of the China Centre for Economic Studies, a Shanghai-based think tank.
There are signs that the Chinese economy has been improving, owing to the government’s September 2024 stimulus package. Year-on-year gross domestic product growth in the first quarter of this year reached 5.4 per cent – continuing the marked acceleration from last year.
In fact, the change in policy direction has been evident since late 2022, when Chinese policymakers acknowledged that falling demand was becoming a major problem. The most important cause was the real estate market, where a collapsing price bubble hit local government revenues hard, cutting into residents’ property and business income – an important part of disposable income – and pushing consumer spending below trend.

To alleviate the pressure on local governments, the central government allowed them to expand their debt financing by issuing US$1.4 trillion worth of long-term bonds – over five years – to replace their short-term debt. Proceeds from long-term bond issuances were also used to shore up state-owned commercial banks’ balance sheets and enhance their capacity to generate credit.

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