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Yating Yang

A Chinese company and its boss have gone viral on mainland social media for distributing 180 million yuan (US$26 million) in year-end bonuses out of 270 million yuan in profits, sparking widespread envy among netizens.
On February 13, Henan Kuangshan Crane Co., Ltd. held its annual company gala, during which more than 60 million yuan (US$8.7 million) in cash bonuses were distributed on site.

At the event, 800 banquet tables were set up to accommodate around 7,000 people.
Employees were invited on stage to receive their rewards, while in other interactive activities they counted the money themselves: whatever amount they counted, they could take home.
According to videos circulating online, employees were seen counting cash spread across long tables, while others carried bundles of notes in their arms on stage, with some barely able to hold all the money.
During the gala, the boss Cui Peijun even called out to the finance department on stage, saying: “Why are we giving out washing machines? Do you think gold prices have gone up? In previous years, we gave necklaces and rings, bring up the cash and give everyone another 20,000 yuan (US$2,800).”

Including bonuses distributed online, the total year-end payouts exceeded 180 million yuan.
The company’s profit for 2025 was reported to be 270 million yuan, meaning nearly 70 per cent of its profits were shared among its 7,000 employees.
The company was established in September 2002.
It is a manufacturer and service provider of cranes and material handling products, with business operations spanning more than 130 countries worldwide.
Cui holds around 98.88 per cent of the company’s shares.
In 2024, the company recorded a net profit of 260 million yuan (US$38 million), of which 170 million yuan was distributed to employees.
In March last year, on International Women’s Day, the company distributed nearly 1.6 million yuan (US$230,000) in bonuses to 2,000 women employees.

The frequent practice of giving out cash rewards and benefits to staff has led Cui to be dubbed by netizens as “the boss who loves giving out money the most”.
Responding to the nickname, Cui said: “It is not that I love giving out money, it is that young people are burdened with car loans and mortgages and any relief we can offer helps.”
Cui has sparked envy among Chinese netizens.

One person said: “This is the real God of Wealth in the human world. We hope there will be more companies and entrepreneurs like this.”
Another said: “Isn’t this more effective than advertising? Treat employees well and they will work harder, with quality guaranteed. A boss like this deserves to be named a national model worker.”
While a third person said: “This is truly someone else’s dream boss. With a year-end bonus like that, who would not want to work there?”


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People & Culture

Company head says he does not love giving money away, but simply understands the financial struggles his workers face in their daily lives


Company head says he does not love giving money away, but simply understands the financial struggles his workers face in their daily lives.


Lunar New Year

China boss offers US$26 million bonus; staff can take as many bills as possible within set time

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Company head says he does not love giving money away, but simply understands the financial struggles his workers face in their daily lives

Company head says he does not love giving money away, but simply understands the financial struggles his workers face in their daily lives