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Yating Yang

The brother of Olympic diving champion Quan Hongchan, Quan Jinhua has revealed that he has turned down multiple contracts from companies offering up to 200 million yuan (US$28 million).
Quan Jinhua also emphasised that he is dedicated to supporting farmers by continuing his e-commerce business.
Following his sister’s sporting success, including two gold medals in the individual 10 metre platform event and 10 metre synchronised platform at the 2024 Paris Olympics, there has been increased public scrutiny of her family.
Her older brother, Quan Jinhua, 22, faced significant criticism for allegedly exploiting his sister’s fame to support his live-streaming e-commerce business.
Born and raised in a rural village in Zhanjiang, Guangdong province, southern China, Quan Jinhua once worked as a chef in Shanghai before returning home in May 2020 due to his parents’ deteriorating health.

He began documenting rural life and, by November 2020, had begun selling local fruits on short video platforms.
In 2021, following his sister’s triumph at the Tokyo Olympics, media attention and public affection surged, prompting him to expand into e-commerce live-streaming due to the increased traffic.
He not only works for his own business but also helps fellow villagers sell their agricultural products.
This year, he promoted local agricultural products, such as Maoming lychees and Zhanjiang sweet potatoes, and extended his efforts nationwide, once helping farmers sell more than 20,000 kg of raisins, walnuts, and nuts from Turpan in Xinjiang in northern China.
In a recent interview with Phoenix Weekly, Brother Quan disclosed that several Multi Channel Network (MCN) companies had approached him with substantial signing bonuses, all of which he declined.
“MCN companies once offered me signing bonuses ranging from tens of millions to as much as 100 million or 200 million yuan (US$14 million or US$28 million).
“For a 22-year-old, these offers are incredibly tempting. But accepting them would mean losing my independence. Even when someone hands you a pie, you have to consider if it might be poisoned,” he said.
He also addressed misconceptions regarding his family’s wealth.
“People assume we are wealthy, living in villas and driving luxury cars. However, our lifestyle has not really changed. I am still travelling around the country engaging in e-commerce to support farmers.
“We do not want to rely on my sister’s achievements to sustain us. She has earned her glory, but that does not mean our family stops progressing,” he added.

In August, Brother Quan posted a heartfelt video online titled “A Letter to Quan Hongchan”, in which he shared a tender message with his sister.
“You do not always have to be so mature. I just want to say, you’ve worked so hard,” he said.
On August 6, Brother Quan also surprised his sister by showing up at the Paris Olympics women’s 10 metre platform final, where she won gold and became the youngest Triple Gold Champion in Chinese Olympic history at just 17 years old.
He has won widespread support from netizens in China.
One person said: “Thankfully, you have stayed clear-headed and have not been blinded by money.”
“Focus on what you are doing. We are here to support you,” said another.


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E-commerce entrepreneur insists his family are not wealthy, says there is more to their well-being than his sister’s incredible sporting success


E-commerce entrepreneur insists his family are not wealthy, says there is more to their well-being than his sister’s incredible sporting success.


Quan Hongchan

China dive queen’s brother declines US$28 million contracts to focus on helping farmers

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}E-commerce entrepreneur insists his family are not wealthy, says there is more to their well-being than his sister’s incredible sporting success

E-commerce entrepreneur insists his family are not wealthy, says there is more to their well-being than his sister’s incredible sporting success