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Jimmy Chow

Morgan Stanley’s fundraising drive for Operation Santa Claus (OSC) has kept the firm on course to remain the campaign’s top corporate supporter for the 10th consecutive year, extending a partnership of nearly three decades that has engaged employees across divisions, seniority levels and borders.
According to Gokul Laroia, CEO of Asia at Morgan Stanley, the global financial services firm’s enduring support for OSC reflected its long-term commitment to giving back to the community, as illustrated by this year’s “building bridges” campaign theme.
“For us, building bridges is about creating pathways for empathy, understanding and shared responsibility,” Laroia said.
“Through Operation Santa Claus and our internal initiatives such as ‘Season for Good’, we are strengthening connections that empower individuals, uplift communities and inspire lasting change.”
Morgan Stanley has supported OSC for 29 years, raising more than HK$80 million (US$10.3 million) over that time. This year alone, the bank contributed HK$8.8 million, benefiting Kids4Kids, the Love 21 Foundation, Mind HK, the other 13 OSC beneficiaries and relief efforts linked to the deadly fire in Tai Po.
Laroia noted that OSC was known for its trust and transparency, adding that employees felt their contributions were managed responsibly and that this confidence strongly influenced their willingness to give.
That trust also shapes how staff take part. Rather than relying solely on major donations, the bank encourages participation through structured internal campaigns, most visibly under its global ‘Season for Good’ initiative.
In Hong Kong, this includes long-running events such as the managing directors’ charity auction and the charity bake auction.
“These activities have become part of how we work together. They bring colleagues from different teams together around a shared purpose and a sense of responsibility for the community we operate in,” Laroia said.
Beyond fundraising, Morgan Stanley employees also give their time and effort through volunteer work with partner organisations.
Laroia said staff had helped pack food items at food banks and assembled furniture for families moving into transitional housing in the wake of the last month’s fire, which killed 161 people and displaced around 5,000 residents.

“Our colleagues rolled up their sleeves to help families directly. That involvement keeps the focus on people and helps everyone understand why the work matters,” he said.
He added that OSC’s mission to unlock the spirit of giving aligned closely with the firm’s broader focus on youth well-being and education.
“Operation Santa Claus connects corporations, non-profit organisations and communities in a way that allows resources to reach where they are most needed,” Laroia said.
While the annual fundraising drive follows a familiar structure, this year’s campaign was shaped by events outside the usual calendar.
After the devastating fire, Morgan Stanley worked with OSC to launch an emergency appeal within days.
“That trust enabled us to act quickly. With OSC’s support, we launched an emergency appeal and matched employee donations dollar for dollar. That response will help provide families with essential resources as they work to rebuild their homes and lives,” Laroia said.

He said colleagues across Hong Kong and mainland China responded swiftly and the response reaffirmed the value of the partnership.
“Giving back strengthens communities,” he said. “When people act together, the impact carries forward.”
Jointly established by the Post and public broadcaster RTHK in 1988, OSC has raised around HK$396 million for more than 365 charity projects, benefiting more than 100,000 people throughout the years.
In addition to its annual fundraising drive, the campaign is leading an emergency appeal to meet the specific needs of residents affected by the Tai Po inferno.
All proceeds will support this year’s 13 OSC-funded charity projects and community partners involved in the fire relief efforts.
Click here to learn more about how to donate to OSC.


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Hong Kong’s Operation Santa Claus strengthened by Morgan Stanley’s enduring support

Morgan Stanley staff participating in a charity bake auction as part of the firm’s annual ‘Season for Good’ initiative, which raises funds for Operation Santa Claus and other community partners. Photo: Handout

Morgan Stanley volunteers get transitional homes ready for families impacted by the fire.  Photo: Handout

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OSC volunteers at Santa’s Neon Studio. Photo: Handout

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Hong Kong

Society

Firm on course for its 10th successive year as charity’s top corporate supporter, raising millions for local causes and Tai Po fire recovery


Firm on course for its 10th successive year as charity’s top corporate supporter, raising millions for local causes and Tai Po fire recovery.


Hong Kong’s Operation Santa Claus strengthened by Morgan Stanley’s enduring support

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Firm on course for its 10th successive year as charity’s top corporate supporter, raising millions for local causes and Tai Po fire recovery

Firm on course for its 10th successive year as charity’s top corporate supporter, raising millions for local causes and Tai Po fire recovery