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Jimmy Chow

Hong Kong Disneyland has joined an annual fundraising drive to bring holiday warmth to communities across the city, extending a partnership that began in 2019.
Operation Santa Claus (OSC), jointly established by the Post and public broadcaster RTHK in 1988, invites supporters to build connections across different parts of society.
Disneyland has participated through a blend of creative merchandise, guest engagement and staff involvement.
The Holiday Wishes Postcards, first introduced in 2019, let visitors buy a card for HK$10 (US$1.30), write a greeting and drop it into a bright red postbox on Main Street in Disneyland. All proceeds go to OSC.

The cards are stamped on site and can be mailed to any address, a small holiday ritual for many visitors.
“We wanted something easy and meaningful for guests,” David Koo, director of merchandise at Hong Kong Disneyland Resort, told the Post.
“People enjoy writing to their friends and families, and by doing so they’re also helping OSC. It feels personal and many guests like having a keepsake they can send on.”
Nearly 63,000 postcards were sold last year, raising close to HK$630,000 for OSC.
Encouraged by the response, Disneyland has expanded the programme with two fresh postcard designs created for the park’s 20th anniversary, marking what it calls “The Most Magical Party of All”.
One design features Mickey and Friends, while the other showcases Duffy and Friends, both with subtle nods to the anniversary year.

The charity postcard activity is part of Disneyland’s ongoing commitment to support community groups during its 20th anniversary season.
The resort has donated more than HK$5 million to programmes supporting child patients and youth development, and allocated 200,000 complimentary park tickets through local NGOs.
Koo said the contributions reflect the resort’s long-standing wish to bring moments of joy to families who might not otherwise be able to visit.
Disneyland has also introduced a new charity item to mark the anniversary period.
The park has released its first vinyl record, with all proceeds donated to an international NGO.
The limited-edition record features well-known music from the resort’s two decades. It comes with a neon-violet disc and a pop-up castle feature.
Koo noted that vinyl had become popular again among younger visitors, who often enjoy collecting items inspired by older formats.
Charitable work at Hong Kong Disneyland is also supported through its staff, with the resort’s ambassadors and volunteers visiting schools and community organisations during the festive season.
Koo said the collaboration with OSC had become part of the park’s festive tradition.
“We’re very proud to support the community,” he said.
“OSC brings together many different groups in Hong Kong, and we’re glad to play a part in that. We look forward to keeping up this partnership in the years ahead.”
OSC has raised around HK$396 million for more than 365 charity projects and helped over 100,000 people throughout the years.
In addition to its annual fundraising drive, it is leading an emergency appeal to meet the specific needs of residents affected by the inferno.
All proceeds will support this year’s 13 OSC-funded charity projects and community partners involved in the fire relief efforts in Tai Po.
Click here to learn more about how to donate to OSC.


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Hong Kong

Society

Resort to donate all proceeds from its Holiday Wishes Postcards to Operation Santa Claus, extending a partnership that began in 2019


Resort to donate all proceeds from its Holiday Wishes Postcards to Operation Santa Claus, extending a partnership that began in 2019.


Operation Santa Claus

Hong Kong Disneyland Resort

Operation Santa Claus: Hong Kong Disneyland spreads magic to support charity drive

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Resort to donate all proceeds from its Holiday Wishes Postcards to Operation Santa Claus, extending a partnership that began in 2019

Resort to donate all proceeds from its Holiday Wishes Postcards to Operation Santa Claus, extending a partnership that began in 2019