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Dairy Queen to make Hong Kong comeback with 4 stores. Is it scooping up cheap rents?

American ice cream chain says flagship store to open in Causeway Bay in November, followed by three other outlets across city

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Dairy Queen is promising ice cream “thick enough to hold when the cup is turned upside down”. Photo: Handout
A Dairy Queen store is set to open at The Angle in Kwun Tong. Photo: Edmond So
Lam Ka-sing

American ice cream chain Dairy Queen will open four Hong Kong outlets in the fourth quarter of this year, as part of an ambitious expansion plan amid a wave of food and retail shop closures across the city.

Dairy Queen, an 85-year-old brand, said on Friday that it would launch its flagship store at One Causeway Bay shopping centre on Hong Kong Island in November, followed by three other outlets in Kowloon, the New Territories and the outlying islands before the end of the year.

“Following Causeway Bay, the Kwun Tong store in Kowloon is already under hoarding,” the company said. “A total of four stores are set to open this quarter, strategically covering Hong Kong Island, Kowloon, the New Territories and the outlying islands.”

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