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Jiang Chuqin

The Hong Kong Tourism Board has leveraged the fame of hundreds of influencers, including Khaby Lame or “Speechless Brother”, the most-followed creator on short-video platform TikTok, to attract more tourists to the city.
The board announced on Tuesday that the visit of the Senegalese-Italian had “allowed his global fans to see a different side of Hong Kong”.
Lame’s visit formed part of a wider campaign aimed at boosting the city’s appeal to international travellers.
According to the board, more than 440 key opinion leaders were invited to visit Hong Kong this year, with a combined following of up to 440 million people.
The board said it organised a variety of themed and customised experiences for the influencers, highlighting aspects such as mega-events, Chinese and Western art, popular culture, traditional festivals, fine wines and cuisine, and countryside exploration.
“Through their sharing, we hope it can generate positive word of mouth, and we hope to leverage their influence to attract more tourists to Hong Kong,” it said.

One of the stories showcased by the board was Lame’s 13-day trip across mainland China, which began on September 9 and covered 10 cities, including Beijing, Tianjin and Nanjing, before concluding in Hong Kong.
During his three-day stay in the city, Lame learned how to perform the fire dragon dance in Tai Hang, prepare Tai O salted eggs and even DJ at a Cantonese music party. He also went on a boat tour of Tai O fishing village.
For dining, he sampled authentic stir-fried local dishes at a dai pai dong in Sham Shui Po and enjoyed British-style afternoon tea at a historic five-star hotel.
He also posed for photos outside the Kai Tak Sports Park’s main stadium, where the LED walls displayed a personalised greeting: “Hong Kong Welcomes Khaby & You”.
Lame, who has more than 160 million followers on TikTok, is known for his silent, humorous videos that mock overly complicated life hacks.
Forbes estimates his net worth at around US$20 million.
His signature expressionless reactions have earned him the nickname “Speechless Brother”, or wuyu ge in Chinese, and his images and videos have inspired countless memes and stickers on social media platforms.


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Influencer Khaby Lame, also known as “Speechless Brother” by some of his followers, was in the city as part of a tourism campaign. Photo: Rueters

Khaby Lame learned how to perform the fire dragon dance in Tai Hang as part of his three-day visit to the city. Photo: Quoc Huy Truong

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Tourism Board teams up with hundred of influencers, including world’s most followed content creator on TikTok, in campaign to showcase the city


Tourism Board teams up with hundred of influencers, including world’s most followed content creator on TikTok, in campaign to showcase the city.


China

Hong Kong Tourism Board

Hong Kong banks on influencer Khaby Lame’s global fame to boost tourist numbers

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Tourism Board teams up with hundred of influencers, including world’s most followed content creator on TikTok, in campaign to showcase the city

Tourism Board teams up with hundred of influencers, including world’s most followed content creator on TikTok, in campaign to showcase the city