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BTS comeback drives record 2.06 million tourists to South Korea
Foreigners who went to South Korea for the K-pop group’s concerts spent US$38 million in purchases between January 1 and April 12
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South Korea welcomed a record 2.06 million foreign visitors in March, led by Chinese arrivals, government data showed on Thursday, with tourism spending lifted by the comeback tour of K-pop supergroup BTS after a years-long hiatus.
The Ministry of Culture, Sports and Tourism said the monthly record helped lift first-quarter arrivals by 23 per cent from a year ago to 4.76 million, also a record for a first quarter.
It attributed the trend to the “worldwide popularity of [Korean] culture”, despite turmoil in the Middle East due to the Iran war.
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Chinese visitors made up the biggest share of visitors at 1.45 million, up 29 per cent from a year earlier, followed by Japanese tourists at 940,915, up 20.2 per cent.

Foreign arrivals through regional airports jumped 49.7 per cent, while the share of travellers visiting areas outside Seoul and its vicinity rose to 34.5 per cent, from 31.3 per cent a year earlier, the ministry said.
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