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Meet LoveShackFancy’s Rebecca Hessel Cohen, who just threw a lavish bat mitzvah for her daughter

STORYSumnima Kandangwa
LoveShackFancy founder Rebecca Hessel Cohen at the Victoria’s Secret fashion show 2025. Photo: @loveshackfancy/Instagram
LoveShackFancy founder Rebecca Hessel Cohen at the Victoria’s Secret fashion show 2025. Photo: @loveshackfancy/Instagram
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She grew up in the offices of Seventeen magazine where her mother worked as creative director, was an editor at Cosmopolitan, and started her own brand in 2013

LoveShackFancy founder Rebecca Hessel Cohen recently threw her 12-year-old daughter Scarlett a lavish pink-themed bat mitzvah, complete with a custom pink pearl-embroidered Torah cover, a five-tier cake and a DJ.

For the festivities, Cohen – who founded her luxury lifestyle brand in 2013 – transformed the ballroom at New York City’s iconic Plaza Hotel into “Club Cohen”. Guests walked in on pink carpets and received monogrammed kippahs and Stanley cups as gifts.

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Cohen and her two daughters, Scarlett and Stella, all wore pink beaded dresses from her brand, LoveShackFancy. Hessel shared a series of behind-the-scenes videos on TikTok and Instagram, and called the bat mitzvah the “best night of our lives” in one Instagram post.

While some have criticised Cohen for her over-the-top flair, others are busy estimating just how much she spent on her daughter’s big day. One online pundit guessed that the estimated cost would be between US$1 million and US$2 million, while another claimed the number would be closer to US$3 million, estimating that Hessel splashed US$250,000 on just the flowers for the event, per New York Post.

Here’s everything to know about Rebecca Hessel Cohen.

She worked in editorial

Rebecca Hessel promoting LoveShackFancy’s Secret Crush café last September. Photo: @becknyc/Instagram
Rebecca Hessel promoting LoveShackFancy’s Secret Crush café last September. Photo: @becknyc/Instagram

Rebecca Hessel was born in February 1982 and raised in New York City. Her mother, Nancy Hessel Webber, was the creative director of Seventeen magazine. Cohen grew up surrounded by fashion and beauty, and was babysat in the Seventeen office by editors and assistants, as per the Hamptons luxury publication Social Life magazine.

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