In their words: Douglas Young, founder of Hong Kong lifestyle brand G.O.D

Mar 14 , 2026

G.O.D founder Douglas Young has a keen eye for vernacular design. Photo: Xiaomei Chen

The creative entrepreneur often adds a humorous slant to his homeware and apparel, and cites local icons from Bruce Lee and Labubu to Cathay Pacific and Chow Tai Fook as inspirations

Douglas Young is the co-founder and creative force behind the iconic lifestyle brand Goods of Desire (G.O.D). Bringing humour and creativity, the brand offers home furnishings, fashion and premium gifts with a distinct Hong Kong identity.

Who are your top local style icons?

Chinese-American martial artist and actor Bruce Lee on the set of TV series The Green Hornet. Photo: Corbis via Getty Images

David Tang, Josephine Siao, Bruce Lee and Labubu.

What has been the city’s best creative export in the last 20 years?

Cathay Pacific. They consistently maintain high standards when it comes to design. They are patrons to many local designers, writers, musicians and F&B people. Through their excellence in service, they are regularly top of the global rankings. I cannot think of a better flag carrier.

What is the most memorable event you’ve been to?

Indie favourites Shumking Mansion were part of the line-up at Hong Kong’s first Jungle Island Music Festival in 2024. Photo: Jungle Island Music Festival

There was a music festival in Tai Long Wan on Lantau called Jungle Island Music Festival. It was a magical location and the perfect escape. We need more of these crazy events that can transport attendees to another world of possibilities.

Why does Hong Kong remain an important creative capital in Asia?