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‘I don’t have a philosophy running through my projects’: a conversation with Naoto Fukasawa

STORYMadeleine Fitzpatrick
Naoto Fukasawa gives a  talk at B&B Italia, Colourliving, in Hong Kong, in November 2025. Photo: Handout
Naoto Fukasawa gives a talk at B&B Italia, Colourliving, in Hong Kong, in November 2025. Photo: Handout
Architecture and design

The legendary product designer gave an exclusive interview to Style on the sidelines of Hong Kong’s BODW In the City, an extension of Business of Design Week

In an age when seemingly every design comes with its own ideology – from brutalism and postmodernism, to art nouveau and back to nature – Naoto Fukasawa claims not to have an overarching design ethos.

“I don’t have a consistent philosophy running through my projects,” the Japanese product designer tells Style in an exclusive interview on the sidelines of BODW In the City, which closes on January 18 (its original schedule having been lengthened beyond December) and is an extension of the Hong Kong Design Centre’s annual Business of Design Week event. It is a surprising claim, perhaps, given a consistent body of work that has long been celebrated for its purity of form, tactile warmth and quiet sophistication.

Omoi armchair (2024), designed by Naoto Fukasawa for B&B Italia. Photo: Handout
Omoi armchair (2024), designed by Naoto Fukasawa for B&B Italia. Photo: Handout
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