Rolex’s highly anticipated Oyster Perpetual Land-Dweller, the patent-packed new watch that’s already a favourite of Testimonee Roger Federer, is finally here

Apr 1, 2025

Swiss watchmaker Rolex’s newest model, the Oyster Perpetual Land-Dweller, packed with patented innovations, debuted at the 2025 edition of Watches and Wonders in Geneva on April 1. Photo: Handout

The new Land-Dweller comes in a 40mm platinum and Rolesor case, or a 36mm 18k Everose gold case set with diamonds – both with the Flat Jubilee integrated bracelet and calibre 7135

What better way to start the first day of Watches and Wonders, the salon in Geneva where the great and good of horology gather annually to debut their newest timepieces, than with a launch from Rolex, one of the most famous of all watch brands?

Style was on-hand for an exclusive preview of the Land-Dweller, a thoroughly modern model that will surely become one of the most hotly discussed timepieces of the whole show.

Until this moment, Rolex had always kept the next development in its famous Oyster Perpetual range tightly under wraps. Now we know that the new Land-Dweller packs a whopping 32 new patent applications and patents: 18 exclusive to this watch, with 16 of them involving the movement and one each for the dial and bracelet. This is all elegantly encased in a 40mm platinum and Rolesor (combining Oystersteel and white gold) case, or a 36mm 18k Everose gold case set with diamonds.