Is now the best time to invest in luxury watches? Our guide to scoring collectible pieces from Rolex, Omega and others on the secondary market, with help from the experts at Chrono24 and Christie’s
The luxury watch market is cooling down after the pandemic-fuelled boom, offering an opportunity for collectors to snag coveted timepieces at more affordable prices
In 1636, Dutch society went crazy for exotic tulips, prices rose and people got swept up in the speculative fever, spending a year’s salary on rare bulbs in the hopes of reselling them for a profit. A year later the bubble burst and wreaked havoc on the Dutch economy.
Though what has happened in the primary and secondary watch market over the past four years is not as dramatic, there are clear parallels – in the way that production scarcity during the pandemic, coupled with soaring demand when people with time and the means to spend got into collecting watches, sent prices skyrocketing around the world.
