From Victoria Beckham’s Breitling collab to Tamara Ralph’s Audemars Piguet designs, female fashion designers are reshaping women’s watch trends

Aug 21, 2024

As timepieces become more popular with women, Breitling are working with Victoria Beckham while Vacheron Constantin and Audemars Piguet have partnered with designers of haute couture. Photos: Handout

Breitling launched the limited edition Chronomat 36 Victoria Beckham, Audemars Piguet is working with haute couturier Tamara Ralph, and Vacheron Constantin is collaborating with designer Yiqing Yin

“I’ve always loved watches and especially vintage men’s watches,” says Victoria Beckham, a long-time style icon and founder of an eponymous brand. “I’m very lucky that my husband has gifted me some beautiful pieces over the years.”

She is not alone in her fondness for timepieces. Watches are becoming increasingly desirable among women, with Breitling saying its women’s segment has grown by 9 per cent since 2020, meaning women’s watches now account for 16 per cent of overall sales. That is only likely to grow given the current creative collaboration between the brand and Beckham.

Tamara Ralph, seen here with the result of her collaboration with Audemars Piguet, is just one accomplished female designer who has worked with a leading watch brand