Inside Style by SCMP’s star-studded 20th anniversary party with BMW, Saicho and more

Style by SCMP celebrated its 20th anniversary with a star-studded party at Grand Majestic Sichuan on Wednesday, attended by the likes of Hong Kong luminaries like designer Vivienne Tam and entrepreneur Kevin Poon, celebrities Elva Ni and Grace Chan, and star athletes Ryan Choi and Cecilia Yeung. Over two decades of editorial excellence were on full display in a special exhibition showcasing the cultural milestones that have come to shape luxury fashion – and the pages of our magazine – over the years.

From the undeniable influence of social media and technology to the unstoppable force that is the Korean wave, it’s impossible to imagine fashion in 2026 without seeing a legion of smartphones on the runway, or K-pop idols as brand ambassadors sitting front row. Guests at the party received copies of our commemorative anniversary issue hitting news-stands tomorrow, February 13, which pays tribute to how these factors and more have changed fashion forever. Special features include our first-ever shoot generated with the help of artificial intelligence, and a flashback of the most iconic luxury collections from the past two decades, as illustrated by Berlin-based artist Josephine Rais.