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SCMP Style Reporter

Louis Vuitton made its first foray into high jewellery just over 15 years ago, and the maison has since made quite the name for itself in a field already filled with more established heritage jewellers. On an exquisite evening in the desert of Marrakech, Morocco, in April, the maison revealed its latest high jewellery collection, Mythica, depicting an epic personal journey that celebrates the modern woman as the heroine and author of her own story.
The collection was unveiled in the presence of celebrities and friends of the house like Phoebe Dynevor, Alicia Vikander, Léa Seydoux, Emma Laird, Victoria Song, Shin Min-a and Kōki, with house ambassador Ana de Armas fronting the campaign.

The heroine’s story unfolds in 11 themes across the 110-piece collection, each featuring variations of exceptional gemstones and LV Monogram cut diamonds. Unveiled in 2022, the 53-facet diamond is shaped like the maison’s four-pointed monogram flower, which has adorned Louis Vuitton bags and accessories for more than a century.

Scarce and unique gems are a constant throughout the collection, including a 17.18-carat Colombian emerald with a profound green colour in the Mesmerism chapter, and blue zircon, a natural stone from Cambodia rarely used in jewellery and which is one of the oldest crystallisations in the world, starring in the Fortitude chapter.

The motifs of stars, wings and arrows – exquisitely crafted using diamonds, minerals like onyx, and colourful gems such as rubies – serve as symbols of the heroine’s brave quest. These unique pieces illustrate Louis Vuitton’s core philosophy: a fusion of daring designs, premium raw materials and unparalleled craftsmanship.

A stand-out piece from the collection is the Victory necklace, depicting the heroine’s glorious ascent from her trials and tribulations. The necklace is inspired by a laurel crown, with an astonishing 38 diamonds embellished across the piece in a dazzling array of colours ranging from orange to blue to pink, creating a rainbow-coloured gradient that weighs in at 19.71 carats. This is further anchored by the stunning centrepiece of a 3.88-carat LV Monogram Star cut diamond of incomparable purity, from which a 3-carat fancy pear-cut diamond in a vibrant orange-yellow hue is elegantly suspended.

With each remarkable creation, the Louis Vuitton Mythica collection represents an individual quest for self-creation and transcendence. Though Louis Vuitton has long been a household name in the world of luxury, the maison’s relatively short history in jewellery is outweighed by its inimitable drive to push the boundaries of the field through the discovery of new gemstones and the usage of innovative techniques.
Now, its commitment to the world of high jewellery is clear, with its newest collection offering creations that are distinctive and undeniably Louis Vuitton in character.


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Style Edit: Louis Vuitton’s Mythica centres modern heroines like Ana de Armas and Léa Seydoux

The Victory pendant and necklace on display at Louis Vuitton’s high jewellery presentation of Mythica in the deserts of Marrakech. Photo: Handout

Fortitude ring with dramatic blue zircon. Photo: Handout

Actress Léa Seydoux attends the unveiling of Mythica in Marrakech, in April. Photo: Handout

Mesmerism necklace from Louis Vuitton’s Mythica high jewellery collection. Photo: Handout

The Conquest necklace recalls the shape of arrowheads. Photo: Handout

Louis Vuitton ambassador Ana de Armas wears the Victory necklace, one of the stand-out pieces in the Mythica collection. Photo: Handout

Louis Vuitton’s cruise 2027 show brought Keith Haring ‘colour therapy’ to The Frick in New York

The Louis Vuitton cruise 2027 show was inspired by pop artist Keith Haring. Photo: AFP

The Garden Court at The Frick Collection, New York. Photo: Handout

Actress Emma Stone (second from left) and Felix from Stray Kids (centre) were among the celebrities at the show. Photo: AFP

Keith Haring’s artwork on a top from the collection. Photo: AFP

The opening look was a chic homage to US style. Photo: AFP

Bright hues were reminiscent of Keith Haring’s vivid colour palette. Photo: AFP

Ruffled tops paired with leggings juxtaposed old and new. Photo: AFP

The show took place in the first-floor galleries of the museum. Photo: AFP

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Victor Wembanyama and LeBron James are two of the celebrities revealing what’s in their bag for the new Speedy P9 campaign. Photo: Handout

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NBA star Victor Wembanyama is game-ready for anything – be it basketball (the mini variety!), boardgames or cards. Photo: Handout

Grammy Award-winning rapper Future reveals he has a sporty side. Photo: Handout

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Hong Kong’s Jackson Wang shows a more introspective perspective, weaving together professional tools and sentimental objects. Photo: Handout

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Felix of South Korean boy band Stray Kids in Louis Vuitton. Photo: Getty Images

Celine jacket (US$2,500). Photo: Handout

Louis Vuitton bag (US$2,335). Photo: Handout

Levi’s jeans (US$115). Photo: Handout

Fendi necklace (US$920). Photo: Handout

Scarosso x Warren Alfie Baker boots (US$620), at Farfetch. Photo: Handout

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Takashi Murakami’s Flowers of Hope; the artist is the originator of the Superflat style. Photo: Phillips

Flower Parent and Child by Takashi Murakami. Photo: Phillips

A Juju collectible from Cj Hendry. Photo: Phillips

Labubu draws on the aesthetic of Superflat art. Photo: Dickson Lee

A rendering of Cj Hendry’s Flower Market installation, at Hong Kong’s AIA Vitality Park. Photo: Handout

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Marie-Louise Sciò at Hotel Il Pellicano. Photo: Stephen Ringer

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Handblown Murano glass stocked at Alex Eagle Studio. Photo: @alexeaglestudio/Instagram

Irene Forte skincare. Photo: Handout

Atelier Bomba in Rome. Photo: Handout

Alpe Pragas jams. Photo: Handout

Bibi Van Der Velden Smoke collection Opal Infinity ring. Photo: Handout

Deetjen’s Big Sur Inn on the Pacific Coast Highway near San Francisco. Photo: Handout

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La Posta Vecchia Hotel, Italy. Photo: Handout

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The high jewellery collection celebrates the modern woman’s quest for daring designs and is fronted by role models like Phoebe Dynevor, Alicia Vikander, Victoria Song and Shin Min-a


The high jewellery collection celebrates the modern woman’s quest for daring designs and is fronted by role models like Phoebe Dynevor, Alicia Vikander, Victoria Song and Shin Min-a.
