Vietnamese crab exporterdouble-skinned crabs
Advertisement
Advertisement
Advertisement
Jewellery

Style Edit: Graff’s ethereal butterfly motif takes flight anew

STORYSCMP Style Reporter
Model Xinyue Guo wears the latest iteration of Graff’s iconic butterfly motif in the new campaign photographed by Liz Collins. Photo: Handout
Model Xinyue Guo wears the latest iteration of Graff’s iconic butterfly motif in the new campaign photographed by Liz Collins. Photo: Handout
Style Edit

The new collection features a fluttering favourite, refined by Anne-Eva Geffroy and captured by Liz Collins

At Graff, the butterfly has long been a defining motif – one that returns this season with a more measured approach. In the new campaign, photographed by Liz Collins, models Rosalieke Fuchs and Xinyue Guo are set against Graff’s signature green – a controlled, atmospheric backdrop that allows the jewellery to remain the focal point. The imagery is deliberately restrained, with an emphasis on light and movement rather than overt drama.
Exquisite pieces from the new Graff Butterfly collection, as modelled by Rosalieke Fuchs in the new campaign. Photo: Handout
Exquisite pieces from the new Graff Butterfly collection, as modelled by Rosalieke Fuchs in the new campaign. Photo: Handout

That sense of fluidity carries through to the pieces themselves. A jewellery suite in shades of blue is built around marquise diamonds, from which pavé blue sapphires soften into blue tourmalines and white diamonds, totalling over 33 carats. The transition of colour is gradual and precise, lending depth while preserving the symmetry of the butterfly form.

Select Voice
Select Speed
1x
AI-generated voice