Style Edit: Bulgari’s new watches and B.zero1 jewellery – perfect for Valentine’s Day
The maison’s new creations approach romance in the joyous spirit of the 1950s and 60s, channelling the dolce vita era
For Bulgari, love has always been part of its visual language rather than just a seasonal sentiment. Long before Valentine’s Day became a time for gift-giving, the Roman maison was shaping ideas of romance through design, craftsmanship and a close relationship with cinema.
During Rome’s dolce vita years of the 1950s and 60s, as international film productions turned the city into “Hollywood on the Tiber”, Bulgari emerged as a quiet constant among the era’s cultural elite. Films such as Roman Holiday and La Dolce Vita cemented Rome’s allure, while Bulgari’s Via Condotti boutique became a discreet meeting point for actors, creatives and tastemakers.
