How jewellery brands are helping to preserve traditional crafts, from Dior and Van Cleef & Arpels to Buccellati and Cindy Chao The Art Jewel

In a rapidly evolving industry, luxury brands are investing in education to safeguard the artisanal skills that transform design visions into exquisite jewellery
Craft specialists are indispensable to the world’s luxury jewellery brands but their traditional skills in translating a designer’s idea into a jewelled masterpiece are disappearing. Different skills are required, each with its own specialist, to turn a design into reality – from the sculpting and casting of the gold to the stone setting and polishing.
Jewels may require goldsmiths with extra skills like forming the fine filigree work seen in Dolce & Gabbana’s alta gioielleria; engravers such as those at Buccellati to produce their distinctive cuffs or enamellers to decorate the dials of haute horology watches. For sculptural pieces, Cindy Chao, founder of her eponymous jewellery brand Cindy Chao The Art Jewel, and the craftspeople at Van Cleef & Arpels use the 18th century technique of cire perdue, meaning lost wax, where they sculpt wax into the desired shapes and figures before they are cast in metal and then transferred to the stone-setters.
