Inside Shushu/Tong’s sweet fashion bomb with founders Liushu Lei and Yutong Jiang: the Shanghai-based brand is loved by Marvel’s Gemma Chan and supermodel Ju Xiao Wen for its young, feminine power

For Chengdu-born design duo Liushu Lei and Yutong Jiang, every garment aims to channel young, feminine power.

The 32-year-old Liushu Lei – or Shu Shu – is often photographed in short black hair, subtle jumpers and a pair of black-rimmed spectacles. It’s difficult to imagine that this demure wardrobe belongs to the co-mastermind of Shushu/Tong, a Shanghainese fashion brand known for a saccharine explosion of lace, ruffles and bows on cotton-candied Lolita-like outfits.