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Is gold getting old? How high jewellers fell for cheaper metals and bolder colours, from titanium at Chopard and aluminium at De Beers, to Boucheron’s silica aerogel and Hemmerle’s bronze infusions
STORYFrancesca Fearon

- Forget traditional gold and platinum – high-end jewellery houses are pushing boundaries, with designers like Wallace Chan and Cindy Chao favouring titanium for its strength and lightness
- Hong Kong’s Austy Lee still vouches for precious gold, but uses coatings like nano-ceramic e-coating, rhodium plating and enamels for colour, while Sarah Ho often works with recycled metals
For centuries, the crafting of jewellery has remained consistent. The wooden work bench with the leather pouch to catch a straying gemstone and the various specialist tools would be as familiar to a Renaissance or Georgian-era jeweller as they are to someone working in the ateliers of Place Vendôme today.
Similarly, the gemstones themselves are the same, but when it comes to other materials used, there’s a quiet technical revolution going on in the use of new metal alloys, colourful coatings and finishes. Jewellery houses are pushing boundaries, producing evermore innovative ideas to create new narratives for their jewellery and to excite connoisseurs and collectors.

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