Style Edit: Baken, the world’s first all-bacon snack range, debuts in Hong Kong

Ask people to name a crave-worthy food and bacon will top many lists. But given the passion that it inspires, isn’t it curious that bacon is chiefly regarded as a morning dish? You might see it as a burger topping at lunch, or occasionally crumbled over a salad, but mostly, bacon means breakfast.

Hoping to change that is branding visionary (and bacon lover) Rachel Carrasco, founder and CEO of Philippine food company Baken. As the world’s first all-bacon snack range, Baken wants to see the beloved food item crossover from breakfast to all-day parts and become a modern pantry staple.