Feng Chen Wang on 10 years in fashion and ‘Chinamaxxing’ before it was cool – interview

The Chinese-born designer, who had Virgil Abloh as a mentor, just celebrated her brand’s 10th year at Shanghai Fashion Week
Behind the scenes at menswear brand Feng Chen Wang’s 10th anniversary show at Shanghai Fashion Week, amid the sound of camera flashes going off every second and the overpowering smell of hairspray, the first thing that strikes me is the vibrant range of hair colours on display.
One model’s hair is white as snow; another is of a fiery red hue. A third one has strands in an electric shade of blue. Everyone looks eccentric, but no one feels out of place.
The intimate backstage moments are somehow less frenetic than I’d expect from a runway show. Maybe it’s because the models appear genuinely comfortable in what they have on – everything from incredibly technical deconstructed jumpers and jackets to more classic trench coats – with little complicated fitting or finishing touches required.