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SCMP Style Reporter

When Chanel artistic director Matthieu Blazy chose to stage his debut Métiers d’Art 2026 collection at a decommissioned subway station in the heart of New York, it instantly made headlines. A fashion spectacle like no other, the show was a celebration of craft, culture and women that signalled a new chapter both for the house and the talented designer at its helm.
Some might say that recreating such an iconic moment in fashion would be impossible – but Blazy went on to prove otherwise in Seoul a few months later. A booming urban metropolis known for its strong cultural identity that stretches far beyond its borders, the city proved to be the ideal location for the collection’s second showing in May.

For its sophomore outing, Chanel chose the Centre Pompidou Hanwha ahead of the international arts institution’s opening to the public. This new space for creativity and convergence is perfectly aligned with the maison’s commitment to creativity and exceptional savoir faire – values that form the heart of all its collections, and in particular the Métiers d’Art creations.

A continuation of the urban narrative first revealed in New York, the show began with a short video showing model Hyunji Shin and Chanel ambassador Bhavitha Mandava walking into the Centre Pompidou Hanwha – a callback to the original New York short, in which Mandava is seen entering a subway station. From there, a cast of eclectic personalities and superheroines crossed paths against a backdrop of cinematic references, in a homage to Chanel’s long-standing love affair with film.

Familiar house codes were reimagined with a new take on signatures, from the tweed suit and two-tone shoes to Coco’s beloved pearls and camellias. Fabrics and textures showcased the craftsmanship of the maison’s artisans, including intricate embroidery by Lesage and Atelier Montex, fascinators by Maison Michel, flowers by Lemarié, costume jewellery by Goossens, and slingbacks by Massaro.

While the show paid tribute to Chanel’s exceptional savoir faire, the high-profile guest list further reflected South Korea’s growing influence as a cultural hub.

Alongside global ambassadors like Tilda Swinton and Marion Cotillard, Korean celebrities in attendance included G-Dragon; Jennie from Blackpink and DJ Peggy Gou, both of whom performed at a special after-party; animation director Maggie Kang; ballerina Sue Jin Kang; and sportswomen Gilli Kim, Chloe Kim and Jain Kim.

As the Chanel Métiers d’Art show in Seoul proves, some stories are worth telling twice.


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Style Edit: Chanel doubles up on its Métiers d’Art magic, lighting up Seoul after its New York debut

A model walks the runway at the Chanel Métiers d’Art show in Seoul. Photo: © Suzanne Duchamp / Adagp, Paris, 2026

Chanel ambassador Bhavitha Mandava opened the Chanel Métiers d’Art show in Seoul. Photo: © Succession Picasso 2026

Christina Chung walked the Chanel Métiers d’Art runway in Seoul. Photo: © Succession Picasso 2026

The show’s set featured works by Picasso. Photo: © Succession Picasso 2026

 Chanel’s Métiers d’Art show in Seoul. Photo: © Succession Picasso 2026

Sora Choi at the Chanel Métiers d’Art show in Seoul. Photo: © Succession Picasso 2026

Jennie and Peggy Gou at the Chanel Métiers d’Art after-party in Seoul. Photo: Handout

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Adding the central sapphire to the Chanel Imprimé Lion necklace, one of the key pieces of Chanel’s Signes & Symboles high jewellery collection. Photo: Handout

Chanel’s Imprimé Lion necklace is a highlight of the maison’s latest high jewellery collection, Signes & Symboles. Photo: Handout

Stages in the realisation of Chanel’s Imprimé Lion necklace. Photo: Handout

The making of Chanel’s Imprimé Lion necklace. Photo: Handout

Chanel Imprimé Lion necklace. Photo: Handout

The lion has become a major high jewellery symbol at Chanel since its introduction in 2012. Photo: Handout

Chanel Lion Puissant ring. Photo: Handout

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Chanel’s high jewellery collection Signes & Symboles is suffused with imagery that’s meaningful to the house. All outfits & jewellery: Chanel

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Ready-to-wear on display in Chanel IFC – one of two  temporary boutiques presenting the house’s full range while the maison renovates its Landmark Prince’s flagship store. Photo: Handout

The temporary Chanel IFC boutiques feature the brand’s familiar two-tone facade. Photo: Handout

Ready-to-wear on display in Chanel IFC. Photo: Handout

An apple-shaped bag from the Chanel Métiers d’Art 2026 collection. Photo: Handout

A long-necked twist on Chanel’s classic flap bag from the Métiers d’Art 2026 collection. Photo: Handout

The watches and fine jewellery area in the temporary Chanel boutiques. Photo: Handout

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Gigi Hadid staying fresh-faced in a fitness-focused collaboration with Reebok. Photo: Handout

Rhode Pocket Blush. Photo: Handout

Milk Makeup Cooling Water Jelly Tint Blush & Lip Stain. Photo: Handout

Charlotte Tilbury Legendary Brows. Photo: Handout

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Sarah Pidgeon shows off her Rhode Peptide Lip Tint. Photo: Handout

The shirtless suiting trend has landed on red carpets thanks to Harry Styles, Barry Keoghan and BTS’ Jimin

Shirtless suiting is in, and Balmain’s spring/summer 2026 collection shows the look at its best, with tailored jackets cut low at the chest. Photo: Handout

Barry Keoghan, shirtless in McQueen at the Vanity Fair Oscar Party in Beverly Hills, in March. Photo: Reuters

Jay Chou wearing a Dior suit jacket over a bare chest in Taipei, in March. Photo: Handout

Troye Sivan in Tom Ford at the Vanity Fair Oscar Party, in March. Photo: Reuters

Harry Styles flaunted his physique in Dior at the 2026 Grammys in February. Photo: Getty Images

Gucci fall/winter 2026. Photo: Handout

Exposed torsos were very much in evidence at Dior’s winter 2026-2027 runway. Photo: Handout

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The maison transported Matthieu Blazy’s dazzling Métiers d’Art debut to Seoul’s Centre Pompidou Hanwha, with Tilda Swinton, G-Dragon and Jennie in attendance


The maison transported Matthieu Blazy’s dazzling Métiers d’Art debut to Seoul’s Centre Pompidou Hanwha, with Tilda Swinton, G-Dragon and Jennie in attendance.


Style Edit: Chanel doubles up on its Métiers d’Art magic, lighting up Seoul after its New York debut

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}The maison transported Matthieu Blazy’s dazzling Métiers d’Art debut to Seoul’s Centre Pompidou Hanwha, with Tilda Swinton, G-Dragon and Jennie in attendance

The maison transported Matthieu Blazy’s dazzling Métiers d’Art debut to Seoul’s Centre Pompidou Hanwha, with Tilda Swinton, G-Dragon and Jennie in attendance