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Sumnima Kandangwa

Freelance Editorial Assistant for Style by SCMP


In 2023, Pharrell Williams debuted his inaugural menswear collection for Louis Vuitton at Paris’s Pont-Neuf. Alongside looks featuring Damoflage, a pixelated take on the house’s classic Damier print, Williams also introduced the Speedy P9, a reimagination of the Maison’s iconic holdall first launched in 1930.

The P9 was an immediate hit, quickly becoming a favourite among celebrities including Jacob Elordi, Rihanna and more. Now, as Louis Vuitton marks the 130th anniversary of its signature LV Monogram, the Speedy P9 returns to the spotlight in the house’s latest In My Bag campaign.

Fronted by ambassadors and friends of the brand including Jeremy Allen White, Jude Bellingham, Future, LeBron James, Jackson Wang and Victor Wembanyama, the campaign shows what each celebrity carries with them every day.

Future, for one, reveals an unexpectedly sporty side. In his blue Speedy P9, the Grammy Award-winning rapper keeps a tennis racquet, a change of trainers, gummy candies and his Louis Vuitton accessories close at hand.

NBA star Wembanyama is similarly game-ready, with a mini basketball tucked inside his bag, while James – ever the athlete – carries golf balls and tees. White’s green Speedy P9 feels more lived-in, packed with today’s newspaper, a notebook, a comb, dice, extra socks and a charging cord.

Bellingham’s red version leans into the jet-setter lifestyle with a passport, plane ticket, aviators and a bottle of Louis Vuitton Ombre Nomade. Wang’s pink Speedy P9 adds a more personal note, with a Polaroid of his family, professional headphones and music notes, and fencing gloves – a subtle nod to his past as an elite sabre fencer for Hong Kong’s national team.

Photographed by Thomas Lagrange, the campaign turns each bag into a compact portrait of its owner, offering a glimpse into their daily lives.


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Style Edit: Stars reveal what’s in their bag for Louis Vuitton’s Speedy P9 campaign

Victor Wembanyama and LeBron James are two of the celebrities revealing what’s in their bag for the new Speedy P9 campaign. Photo: Handout

The contents of Jeremy Allen White’s Speedy P9 offer a glimpse of what the award-winning TV star does when he’s not filming The Bear. Photo: Handout

NBA star Victor Wembanyama is game-ready for anything – be it basketball (the mini variety!), boardgames or cards. Photo: Handout

Grammy Award-winning rapper Future reveals he has a sporty side. Photo: Handout

He may be best known as an NBA superstar, but from the look of the golf balls and tees, LeBron James is also a regular on the putting green. Photo: Handout

The contents of England and Real Madrid footballer Jude Bellingham’s red Speedy P9 lean into his jet-setter lifestyle. Photo: Handout

Hong Kong’s Jackson Wang shows a more introspective perspective, weaving together professional tools and sentimental objects. Photo: Handout

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Leading men like rapper Future and NBA’s LeBron James reveal the personal essentials they carry daily in their Speedy P9s, conceived of by Pharrell Williams


Leading men like rapper Future and NBA’s LeBron James reveal the personal essentials they carry daily in their Speedy P9s, conceived of by Pharrell Williams.


Style Edit: Stars reveal what’s in their bag for Louis Vuitton’s Speedy P9 campaign

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Leading men like rapper Future and NBA’s LeBron James reveal the personal essentials they carry daily in their Speedy P9s, conceived of by Pharrell Williams

Leading men like rapper Future and NBA’s LeBron James reveal the personal essentials they carry daily in their Speedy P9s, conceived of by Pharrell Williams