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SCMP Style Reporter

Since 2002, the Chanel Métiers d’Art collection has been a standing appointment in the fashion calendar, dedicated to the many accomplished artisans behind the famed fashion house’s most intricate pieces.

What began as a close collaboration between Chanel and a handful of specialist ateliers has grown into a network of around 60 “maisons d’art” and their factories across France, Italy, Spain and Scotland. The initiative encompasses more than 10,000 embroiderers, feather workers, goldsmiths, pleaters, shoemakers, milliners, glove makers, tanners, leatherworkers, textile experts and others.

Long before the term “craft” became a luxury buzzword, Gabrielle “Coco” Chanel understood the debt that fashion owed to meticulous hands and the role of craftwork in elevating a collection. She sought out Paris’ most exacting artisans – shoemaker Massaro, flower maker Lemarié and goldsmith Goossens, to name a few – and worked with them to experiment, reinvent and find new ways to adapt traditional practices to the demands of contemporary fashion.

In the 1980s, when some ateliers risked disappearing through lack of investment and successors, Chanel quietly began acquiring them – not as an act of charitable nostalgia but as a forward-looking strategy: to secure their future, nurture research and train the next generation of craft workers.

Today, that vision finds a striking architectural expression in le19M, Chanel’s new, purpose-built site dedicated to the métiers d’art. Located between Aubervilliers and Paris’ 19th arrondissement, and designed by architect Rudy Ricciotti, the triangular 25,500‑square‑metre building echoes the urban forest that it overlooks and is built to the most demanding environmental standards.

Inside, some 600 people work in light-filled ateliers, crossing walkways that link the spaces of 11 resident maisons d’art: embroiderers Lesage and Montex (with its Studio MTX decoration department), Massaro, Lemarié, Goossens, milliner Maison Michel, pleater Lognon and flou (soft fabric) specialist Paloma, alongside Lesage Intérieurs, its School of Art Embroidery, and lingerie and swimwear house Eres.

Here, embroidery, feathers, pleats, organza and metal have become an integral part of a design language, constantly rewritten in close collaboration with the Chanel Creation Studio and the studios of other leading fashion houses. Le19M is as much a laboratory as it is a sanctuary: a place of painstaking labour, research and experimentation. It is also open to the public through la Galerie du 19M – a multidisciplinary gallery space devoted to forging links with the surrounding community.

In an era of accelerated trends and AI‑generated everything, the métiers d’art stand as Chanel’s quiet manifesto: that the future of luxury still lies in human touch, years of training, and the inimitable feel of a hand‑finished seam.


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Style Edit: Chanel celebrates métiers d’art and the future of couture craftsmanship

Le19M, Chanel’s new, purpose-built site dedicated to the métiers d’art, houses hundreds of artisans, including flower-making specialist Lemarié – shown here preparing a garment during the making of Chanel’s Métiers d’Art 2026 collection. Photo: Handout

A work of art by goldsmith Goossens, in collaboration with Chanel. Photo: Handout

A Maison Michel milliner working on a design during the making of the Chanel Métiers d’Art 2026 collection. Photo: Handout 

Flower maker Lemarié is one of several artisans collaborating with Chanel on its Métiers d’Art 2026 collection. Photo: Handout

Fine craftsmanship from Goossens at le19M, Chanel’s new hub dedicated to métiers d’art. Photo: Handout

Shoemaker Massaro is another long-time Chanel collaborator. Photo: Handout

Striking designs from embroidery specialist Lesage. Photo: Handout

Embroider Montex during the making of Chanel’s Métiers d’Art 2026 collection. Photo: Handout

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Inside le19M, Chanel’s dedicated new home for métiers d’art, centuries of savoir‑faire meet a new vision of couture craftsmanship


Inside le19M, Chanel’s dedicated new home for métiers d’art, centuries of savoir‑faire meet a new vision of couture craftsmanship.


Style Edit: Chanel celebrates métiers d’art and the future of couture craftsmanship

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Inside le19M, Chanel’s dedicated new home for métiers d’art, centuries of savoir‑faire meet a new vision of couture craftsmanship

Inside le19M, Chanel’s dedicated new home for métiers d’art, centuries of savoir‑faire meet a new vision of couture craftsmanship