Style Edit: Zendaya and Liu Yifei mark Louis Vuitton’s 130 years of the Monogram

Louis Vuitton’s celebration of the 130th anniversary of its iconic Monogram shows no signs of slowing down. The house’s latest campaign gathers an all-star cast of ambassadors and friends of the maison, each revealing their own modern-day love story with the storied motif and the house’s most iconic silhouettes.

Leading the campaign is Euphoria star Zendaya, the face of Vuitton since 2023. Captured by Glen Luchford and directed by Roman Coppola, the campaign spotlights the Speedy. First introduced in the 1930s as the Express bag, the Speedy was Vuitton’s answer to demands for a sleeker, more practical alternative to its trunks.