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Style Edit: Giorgio Armani’s new menswear boutique opens at Pacific Place in Hong Kong
STORYAidyn Fitzpatrick
The Italian brand’s new menswear boutique joins its other outposts at the Hong Kong Island mall, creating an on-brand immersive experience
The Armani brand has expanded its presence at Hong Kong’s Pacific Place with the opening of the new Giorgio Armani menswear boutique. With the recently unveiled Armani/Caffè located in front and an adjacent Giorgio Armani womenswear boutique (opened last May), shoppers at Pacific Place now have multiple options for engaging with the brand’s signature blend of Milanese tradition and international flair. It’s an immersive experience that has become synonymous with a brand that has long seen itself as representing refined living rather than mere shopping.
Style-wise, if the name Armani represents anything, it is quiet luxury: an understated aesthetic full of subtlety and quiet power, while incorporating refined tailoring and premium fabrics. This is clearly in evidence at the new menswear boutique, which features all the Armani hallmarks of timelessness, minimalism and a sophisticated palette of neutral tones and uncompromising materials.
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