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Faye Bradley

Contributing Online Editor, Style by SCMP


If you haven’t yet noticed Aliia Roza’s ubiquity in the worlds of fashion, art and film, rest assured that she’s coming to a red carpet near you very soon.
In February, she could be seen schmoozing at New York Fashion Week, turning heads in an all black outfit for Christian Cowan’s show. That appearance came just days after she’d been honoured by celebrity painter Rob Prior in Miami. And at the end of last year, she made a striking entrance during the Venice Film Festival premiere of Joker: Folie à Deux alongside Lady Gaga in a sparkling gown by Vietnamese designer Do Long.












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A post shared by ROZA 🌹 (@aliiaroza)



If you’re wondering who she is, then you’re not alone – but her backstory is as intriguing as it gets.

Roza is reportedly a former Russian spy turned life coach, or, as she puts it, a “master of seduction”. Her website sells courses on “how to seduce any man with the help of honey trap secret spy techniques”, and she now has over a million followers on Instagram.

Here’s the lowdown.
Aliia Roza claims she is a former Russian spy

Roza claims to be a former spy. According to one post she shared on Instagram, she was born in the USSR, but her parents are originally from Central Asia.
“My grandfather was a national hero in the Soviet Union fighting against Nazis during the Second World War and my dad served [his] entire life in the military,” she wrote on Instagram in 2022 alongside videos of her posing with Paris Hilton and King Charles. “[From] a young age, I was raised and taught to protect people. From the age of 18, I served in the military fighting against human and drug trafficking.”

In another 2022 post on Facebook, she wrote that she “trained in the Russian military as a spy and at age 18 witnessed the horrors of war in Chechnya”. According to the New York Post, the “real life Red Sparrow” (referring to the 2018 thriller starring Jennifer Lawrence) was forced to flee Russia after she fell in love with a drug dealer. Not all media outlets are convinced though, with one Vice reporter catching her out on multiple lies during several days of interviews.
She founded a fashion PR company

Roza and controversial influencer Oli London are the co-founders of Roza London, a PR agency that helps clients “make [their] dreams become a reality”, according to its website.

Her profile on the site says that she has worked with luxury brands including Gucci, Damiani, Fabergé, House of Garrard, Roberto Cavalli, Fendi and Rolls-Royce.
She’s regularly photographed with celebrities

Roza appears to be well connected. As seen on her Instagram page, she has crossed paths with A-listers ranging from Mike Tyson to Cristiano Ronaldo’s girlfriend Georgina Rodríguez and dozens more.
She’s an activist

Roza has spoken about how she’s given back to charities and organisations she looks up to. “After leaving the military, I began raising donations for charities supporting women and children, and delivered speeches and talks on how to prevent abuse, manipulation, and violence,” she told L’Utopia Magazine.

According to the source, she founded a platform called Super Lady to provide training for women to overcome challenges. “It is a platform to unite women globally where they can learn techniques of influencing, share their life stories, and meet new friends. We have video lessons with techniques and podcasts.”
She talks about ways to “seduce men”

But Roza is perhaps best known for offering courses in “seduction techniques”, which she claims she learned during her days as a spy. “I was taught how to seduce any man fast and easy, including dangerous criminals,” she shared in an interview with Jam Press. “Seduce his inner circle, too. If his family, friends and colleagues don’t like you, he will most likely not continue a relationship with you,” she shared as one of her tips.


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Meet self-proclaimed former Russian spy and “master of seduction”, Aliia Roza. Photo: @aliiaroza/Instagram 

Aliia Roza in Miami last March. Photo: @aliiaroza/Instagram 

Aliia Roza says she can help her clients seduce anyone. Photo: @aliiaroza/Instagram

Aliia Roza has transitioned into life coaching. Photo: @aliiaroza/Instagram 

Aliia Roza claims she was a Russian spy who trained in the military. Photo: @aliiaroza/Instagram 

Aliia Roza has teamed up with influencer Oli London to create a PR agency called Roza London. Photo: @aliiaroza/Instagram 

Aliia Roza has become a regular fixture at fashion events. Photo: @aliiaroza/Instagram 

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Aliia Roza in a typically head-turning outfit. Photo: @aliiaroza/Instagram 

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Entertainment

From Christian Cowan’s NYFW show to Lady Gaga’s Joker: Folie à Deux premiere, Aliia Roza gets around – so what do we know about the woman who claims she fled Russia after falling for a drug dealer?
