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Tan Jou Teng

The recent Paris Fashion Week treated fashion lovers not only to creative designs for the autumn/winter 2023 season, but also had K-pop fans swooning over BTS’ Jimin when he attended the event as Dior’s new global brand ambassador.

While Jimin’s partnership with Dior only officially began earlier this year, it was not the first time fans saw the idol donning apparel from the French luxury brand.
Below are six times Jimin rocked Dior outfits before he was made the newest addition to the Dior family.
1. 2019: Love Yourself: Speak Yourself World Tour

Jimin’s relationship with Dior first began in 2019 when he embarked on the Love Yourself: Speak Yourself World Tour in Los Angeles alongside his bandmates. According to Dior, the brand’s artistic director Kim Jones designed their outfits. Jimin was seen layering a jacket with airbrush-like details and a T-shirt that featured Dior’s iconic monogram pattern.
2. 2020: BTS’ official Twitter update

Jimin appears to enjoy communicating with his fans, frequently sharing photos of himself through BTS’ social media platforms. Back in 2020, he tweeted a picture of himself wearing a Dior Homme saddle messenger bag. The bag is made from black-grained calfskin, and comes with intricate details such as a removable and adjustable shoulder strap and two belt loops.
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3. 2020: Dynamite official teaser photo

When BTS released its first English single “Dynamite”, Jimin wore a white-to-blue ombre T-shirt to match his denim jacket and jeans in his official photo teaser. Dior’s unique monogram pattern can be seen as a subtle print in the section where the two colours blend together. With this look, Jimin showed that he can make a fashion statement even with a simple T-shirt.
4. 2020: Butter official teaser photo

As seen in the official teaser photo of BTS’s second English release “Butter”, Jimin suited up and completed his look with Dior’s So Stellaire 1 sunglasses. The yellow-tinted eyewear with a black frame added edginess to his sleek appearance. Interested folks who are keen on getting a pair of the sunglasses themselves would have to look out for resale listings as the sunglasses are currently sold out.
5. 2020: “Stay Gold” performance on CDTV

Fans also got to see all of BTS’ members decked out in Dior when they sang their Japanese song “Stay Gold” on CDTV. Jimin looked cosy in a Dior and Shawn blue cashmere intarsia jumper, which he styled with a pair of black pants.
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6. 2023: W Korea February issue












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A post shared by W Korea (@wkorea)



This year started with a bang for BTS fans, as Jimin was announced the cover model for the February issue of W Korea. According to the magazine, it scheduled a photo shoot with Jimin six months before he was confirmed as Dior’s global ambassador.
Fashion stylist and director Kim Young-jin also shared photos of his works with Jimin on Instagram, which saw the idol dressed in a variety of outfits by Dior like a fleece jacket, jumper vest and blazer.
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6 times BTS’ Jimin rocked Dior before becoming an ambassador – the K-pop idol wore the luxury brand during 2019’s Love Yourself: Speak Yourself tour, then in ‘Dynamite’ and ‘Butter’ teasers

Dior announced its partnership with BTS’ Jimin via Instagram in January. Photo: @dior/Instagram

Jimin of K-pop band BTS poses during a photocall before Dior Menswear ready-to-wear autumn/winter 2023-2024 collection show during Men’s Fashion Week in Paris, France, in January. Photo: Reuters

Jimin wore designs by Dior’s artistic director Kim Jones during BTS’ 2019 tour in Los Angeles. Photo: @Dior/Twitter

Jimin shares a photo of himself on Twitter wearing a Dior messenger bag. Photo: @BTS_twt/Twitter

Jimin can clearly rock any outfit. Photo: @BigHit_Music/Twitter

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Jimin wears Dior and Shawn blue cashmere intarsia jumper. Photo: @realsoundjp/Twitter 

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Jimin’s recent appearance at Dior’s show during Paris Fashion Week had the BTS fan Army swooning – but he showed his love for the French luxury brand many times over the years
The K-pop idol wore the fashion maison’s designs at the Love Yourself: Speak Yourself World Tour in 2019, for the band’s singles’ releases, and on the cover of W Korea magazine


Jimin just became the newest addition to the Dior family, but the K-pop idol has shown his love for the brand many times before … whether at BTS’ world tour or in social media posts
