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How Blackpink’s Jennie became K-pop’s fashion queen: from ‘Human Chanel’ to Boucheron muse and that viral hairpin look – 4 times the Korean idol proved she’s a serious style icon
STORYJi Won Chung

- Why do luxury brands love Blackpink’s Jennie so much? Besides a lifelong infatuation with Chanel, she has modelled for Calvin Klein, Chanel and Gentle Monster
- In her Solo music video Jennie made waves with a simple stack of hairpins, and she was even called in to serve as a guest editor at Vogue Korea
Blackpink may not have released any new music since 2020’s The Album, but the girls are still making waves, and this is especially true for Jennie, who’s thriving on the fashion scene. Just a cursory scroll through her Instagram will reveal how busy she’s been these last few months, modelling for luxury fashion brands like Calvin Klein, Chanel and Gentle Monster, to name a few. She’s constantly praised for her sense of style, and was even nicknamed the “Human Chanel” for her devotion to the luxury fashion house.
So, what exactly makes her the ideal fashion icon?
1. She can make anything go viral
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