How to build the perfect luxury gym, like Jennifer Aniston, Hailey Bieber and the Kardashians

Luxe gyms are big business these days – and we’re not just talking about those exclusive clubs where you spend thousands of dollars in membership fees. Fitness-obsessed celebrities from Jennifer Aniston to Hailey Bieber are giving workout buffs a serious case of treadmill envy by posting videos of their flashy private gyms across social media. The Kardashian sisters have never shied away from publicising their competitive, sweat-inducing workouts on their show, and their in-house fitness centres have received plenty of airtime lately. While Kourtney has her own Pilates studio, Khloé’s gym is so big that it could easily rival any luxury hotel or club. Kim, meanwhile, has a staggering collection of state-of-the-art equipment from treadmills and StairMasters to rowing machines – to go with all her designer handbags and shoes of course – in her Hidden Hills mansion. Gym buffs today are spoiled for choice when it comes to fitness equipment, with offerings spanning stylish manual treadmills by Woodway to hi-tech, super minimalist ergonomic bikes like the Ciclotte, which combines fitness with aesthetics. Even fashion houses are expanding into gear that appeals to the logo-obsessed. Celine recently unveiled a sleek collection of equipment and accessories, including kettlebells, dumbbells and skipping ropes in natural calfskin, mirror-polished steel and cork. The latest trends, however, highlight equipment that incorporates advanced digital technologies while merging style and function. “The market has evolved in two key areas: technology and design. Customers now seek innovative, connected experiences that blend performance equipment with the emotional side of wellness,” says Nerio Alessandri, founder and president of Technogym, a brand leader whose products have been spotted in the homes of sporting legends like David Beckham and Rafael Nadal, in addition to luxury hotels and fitness clubs. “There’s an increasing demand to integrate gym solutions into all types of spaces, creating environments that are both functional and reflective of personality. Opportunities lie in combining advanced AI-driven technology with design-led, emotionally engaging experiences,” he says. Technogym’s latest launches reflect this. A new AI-powered tool called Checkup analyses physical, functional and cognitive parameters to customise training programmes while its cutting-edge Biostrength training equipment automatically adjusts loads based on the user and can even indicate the number of sets, repetitions and optimal recovery times while correcting posture. Other innovative offerings include the Connected Dumbbells, which combine 12 sets of dumbbells into one and feature a built-in sensor to collect data on movement and performance, helping users further personalise their workouts at home. “People want training solutions that adapt to their unique needs, goals and lifestyle at every stage of their lives. They expect equipment that can support multiple types of training, so they can mix routines depending on their mood, schedule and objectives,” says Alessandri. This desire for personalisation isn’t just driving innovations but also design. Much of the fitness equipment available today is as aesthetically pleasing as a piece of designer furniture. Scandinavian brand Nohrd has become a favourite thanks to its award-winning designs such as the WaterRower rowing machine, which features a sustainable, solid wood frame, while the motorless Sprintbok curved treadmill has an eye-catching sculptural shape and sleek wooden slats. Family-run equipment manufacturer Pent is cornering another side of the market with its beautifully designed, high-performance bespoke pieces that celebrate craftsmanship and creativity. Clients range from luxury hotels to billionaires looking to outfit their private gyms at home or even at sea with functional styles that not only play the part but look the part. “The focus [for our clients] has shifted from performance to experience. People no longer want machines that look out of place in their homes. They want equipment that feels personal, sculptural and made to last,” says Pent founder Marcin Raczek. “Our clients believe wellness is not a trend or a utility; it is a way of life. We design objects that serve the body while enriching the spaces we live in. Each piece should feel as permanent and as considered as architecture or art,” he says. Pent offers customised items for a range of activities from yoga and Pilates to boxing and strength training – even audio equipment such as speakers. Every piece is made using the finest materials such as natural wood – think American walnut, ash, black ash and swamp oak – high-quality leathers and stainless steel to create chic equipment that wouldn’t look out of place in a magazine spread. While high-end products made from luxury materials top wish lists, so do multifunctional products. Peloton’s success during Covid ignited a demand for versatile, compact solutions that bring a comprehensive training experience to smaller spaces such as living rooms and bedrooms. Tonal offers what it dubs a “smart” gym system that consists of a wall-mounted, digital weight strength training machine that is popular with home users. This space-saving unit comes with an adjustable resistance system that uses AI to track progress and provide real-time feedback on form to help prevent injuries. Pvolve – a favourite of Jennifer Aniston – features an edited line of resistance equipment that can be used for a low-impact yet effective workout. Also trending are fitness mirrors such as Vaha, a common sight in both public and private gyms. These blend a traditional mirror with a display screen to offer guided workouts while built-in cameras and sensors track your movements. While fitness equipment will no doubt continue to evolve thanks to developments in design, AI and technology, the next must-haves in personal gyms are fitness solutions that complement working out by focusing on mental well-being and restoration. “Innovations such as infrared saunas and compression therapy systems are gaining traction, emphasising a holistic approach to fitness that prioritises recovery alongside traditional training,” says Richard Boyd, head of development at Pure Group, which operates brands such as Pure Fitness, Pure Yoga and Re:set in Asia.

How to build the perfect luxury gym, like Jennifer Aniston, Hailey Bieber and the Kardashians

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Kim Kardashian has maxed out on state-of-the-art equipment, Khloé’s private gym resembles that of a luxury hotel, and Kourtney has her own Pilates studio

Kim Kardashian has maxed out on state-of-the-art equipment, Khloé’s private gym resembles that of a luxury hotel, and Kourtney has her own Pilates studio