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From the Met Gala to Macaulay Culkin’s blue toes, matching nails are back – with a twist

STORYCarolina Malis
Macaulay Culkin’s nails hit the mark during Jean Paul Gaultier’s Paris Fashion Week show in March. Photo: Getty Images/WWD
Macaulay Culkin’s nails hit the mark during Jean Paul Gaultier’s Paris Fashion Week show in March. Photo: Getty Images/WWD
Beauty

Originating in the 1950s, the trend is back with stars like Joey King on the red carpet, and the Home Alone actor at Paris Fashion Week

At some point over the past few decades, matching your nails to your outfit became something fashion quietly reclassified as try-hard. The rule had come from the 1950s, when getting dressed was essentially a matching exercise: nails coordinated to your lipstick; shoes to your bag; accessories to all of the above. Cosmetics companies sold polish and lipstick in sets, on the logic that a woman’s look should tell one unified story.
Hard seltzer brand White Claw also launched a matching nails campaign. Photo: Handout
Hard seltzer brand White Claw also launched a matching nails campaign. Photo: Handout

By the late 1960s, youth culture started dismantling that logic, and the coordinated manicure drifted fast into the category of things you simply didn’t do. It started to read as overdone, too obviously assembled, and even though nobody wrote the rule down, everyone somehow knew it.

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