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Gloria Tso

Actress, singer and bona fide 21st-century beauty icon Willow Smith has been a trendsetter ever since she burst onto the scene at just 10 years old. From whipping her hair in her musical debut – braids and all – to wowing crowds at fashion week with edgy, experimental make-up looks season after season, Smith has never been afraid to challenge norms, demonstrating that beauty is itself a radical form of self-expression.
“My icons are Grace Jones, Erykah Badu and Lisa Bonet,” Smith mused over a recent phone call. “Those women carry a sense of confidence and this sense of who they are that radiates everywhere they walk. Me being an alternative kind of person in general, in my career, I always hope I can speak to people who are like me and also not like me, and inspire them to be themselves.”

Since being named an ambassador for Dior Beauty, Smith has continued to preach self-love and self-empowerment through her work, making her the ideal match for the 2026 launch of Dior Addict’s new perfumes and lip oils meant to radiate one’s inner glow. Including three scents by perfume creation director Francis Kurkdjian and two new finishes of the brand’s signature Lip Glow Oil, the range is as playful as it is vivacious, from the bright and loudly feminine colour scheme of its packaging, down to the sweet and sugary ingredients that give each product a fruity, flirty punch.
Like fellow Dior ambassadors Jennifer Lawrence, Jisoo, Anya Taylor-Joy and Cara Delevingne before her, Smith stars in Dior Addict’s latest campaign as an icon of her generation, but also a trailblazer for future generations of young women who aspire to show off their beauty on their own terms. That idea of beauty as individuality, says Smith, is what she hopes her fans will take away from this latest Dior Addict campaign and range of products. “Being an African-American woman wearing my natural hair with tattoos and piercings, I’m proud of that,” she adds. “I can expand what’s seen as beautiful in the mainstream media.”

Celebrating beauty without conforming to traditional beauty standards may very well have been the modus operandi for a young star who was destined to be the target of public scrutiny from birth, as the daughter of Hollywood power couple Will Smith and Jada Pinkett Smith. While beauty has traditionally been framed as a tool to help us be perceived in a better light, it’s something we can use to perceive ourselves in a new light, too – a point Smith repeatedly emphasises throughout our interview.
“Every time I get the opportunity to make an appearance at a Dior show, I like to get creative,” she adds, citing her recent look at the spring/summer 2026 show in Paris – frosty, Avatar -esque baby-blue eyeshadow paired with Dior Addict Lip Glow Balm – as one of her all-time favourites.
As the face of Dior Addict, Smith personifies much of what the updated range stands for going into the new year. The fragrances, Rosy Glow, Peachy Glow and Purple Glow, can best be described as a burst of fresh and passionate energy with “that touch of French je-ne-sais-quoi”, according to Kurkdjian, who characterises the fragrance as “irreverence crossed with carefree, sensual youth”.

Meanwhile the Dior Addict Lip Glow Oil, courtesy of Dior Makeup’s creative and image director Peter Philips, is now available in a glittering Sparkly finish and in Glaze, which as the name suggests is a high-coverage mirror finish as long-lasting as it is luscious – the cherry oil-infused formula guarantees up to 24 hours of hydration.
Made with bold impact in mind, nothing about the range is subtle or low-key. Marking a daring new chapter for this widely popular range – Sparkly and Glaze join Dior Beauty’s already-iconic Juicy range of lip oils – the 2026 launch of Dior Addict embodies what it means to be brave with beauty, to be excited about it, and to live and stand by those values without apology.
Smith further praises her “visionary” older brother, Jaden, as someone who constantly inspires her to practice those principles every day. “The biggest advice he’s ever given me,” she says, “is to step out of my comfort zone and try new things.”

But doesn’t feeling beautiful feel liberating too? Though Smith admits that not all her beauty risks over the years have paid off – “Man, I’ve experimented so much in my life, and there are so many looks that are not my favourite,” she says – it’s clear her vision for pushing the boundaries of beauty continues to resonate with women around the world.
Much as Smith carries herself with innate confidence and a natural warmth, the 2026 launch of Dior Addict intends to bring out the inner sparkle and daring spirit in all of us, because while beauty may radiate from within, it’s best to be confident enough to let it shine.
In that line of thought, is there any beauty trend Smith says she’ll never try? “I was going to say tattoos on the face – but maybe someday,” she laughs.


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Willow Smith fronts the campaign for Dior Addict’s new perfumes and lip oils. Photo: Handout

Dior Addict fragrances, a trio of new scents created by perfume creation director Francis Kurkdjian. Photo: Handout

Willow Smith embodies confidence and a sense of adventure. Photo: Handout

Dior Addict Lip Glow Oil is now available in Sparkly and Glaze finishes. Photo: Handout

Willow Smith believes in challenging norms and demonstrating that beauty is itself a radical form of self-expression. Photo: Handout

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Smith follows on from Jennifer Lawrence, Jisoo, Anya Taylor-Joy and Cara Delevingne, who have each brought their own spirit to Dior Beauty


Smith follows on from Jennifer Lawrence, Jisoo, Anya Taylor-Joy and Cara Delevingne, who have each brought their own spirit to Dior Beauty.


Style Edit: Willow Smith on individual beauty – through the new Dior Addict campaign

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Smith follows on from Jennifer Lawrence, Jisoo, Anya Taylor-Joy and Cara Delevingne, who have each brought their own spirit to Dior Beauty

Smith follows on from Jennifer Lawrence, Jisoo, Anya Taylor-Joy and Cara Delevingne, who have each brought their own spirit to Dior Beauty