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‘Food is so powerful’: how Zoey Gong, TCM influencer, food therapist and dietitian, uses traditional Chinese medicine to heal
- Zoey Gong is far from the stereotypical TCM practitioner – she has tattoos, a striking appearance and nearly 60,000 followers on Instagram and 170,000 on TikTok
- The influencer, food therapist and dietitian reveals how she got into traditional Chinese medicine, the philosophy behind her cookbook and her favourite recipe
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Gone are the days when traditional Chinese medicine (TCM) was seen as pseudoscience in the West. In New York, at least, people cannot seem to get enough of the 3,000-year-old practice.
Shanghai-born Zoey Xinyi Gong, a TCM food therapist and registered dietitian based in the city, is far from the stereotypical TCM practitioner.
With nearly 60,000 followers on Instagram and 170,000 on TikTok, Gong has a solid fan base. Sporting a vibrant orange-hued hairstyle, red lips and loud tattoos, her striking appearance inspires her followers to see TCM in a new light.
From introducing massage points to relieve period cramps to harnessing the power of TCM herbs to alleviate post-traumatic stress disorder, or teaching her followers about tongue diagnosis – looking at one’s tongue to learn about the body’s overall health – Gong lives and breathes the art of TCM.
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