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Associated Press

When Kendrick Lamar began his Super Bowl halftime show earlier this year, he picked a stage design likely familiar to most tuning in: a square, triangle, cross and circle.
The Grammy-winning rapper – in front of more than 133 million people – chose to perform on a massive, industrialised grid of flashing lights resembling a giant PlayStation controller.
It was a nice surprise present for Sony’s PlayStation, which this year is celebrating its 30th anniversary in North America and Europe. Lamar’s nod to the console – which Sony had nothing to do with – was another sign of how far the brand has penetrated the culture, in ways big and small.
From big-budget Hollywood fare like Lara Croft: Tomb Raider starring Angelina Jolie, to Juice Wrld’s video for “Hear Me Calling”, to The Last of Us on HBO Max, the PlayStation experience has leapt far past the console.
Chandler Bing played a PlayStation 1 on Friends, and Shaun of the Dead’s title character fired at PlayStation zombies in the cult movie.

“We made gaming cool. When we came out, we were a little edgy, we were different, but it was really about being disruptive,” says Eric Lempel, senior vice-president of business and product at Sony Interactive Entertainment.
“We feel we are a premier entertainment brand, not just a gaming brand.”
Part of the enduring popularity of the PlayStation has been its ability to evolve with technology, starting in 1995 with the introduction of CD-ROMs that opened the door to 3D gaming. At the time, clunky cartridges were king.
The PlayStation – sparked by a failed partnership between Nintendo and Sony – entered a marketplace dominated by Sega and Nintendo.
Sony wanted to bring the arcade experience home, and a crucial decision was to consult game developers first, before building their system.
“Sony realised they needed developers in place from the get-go before they even started designing it,” says Anthony Caulfield, who, with his wife, Nicola, runs Gracious Films and made the independent documentary The PlayStation Revolution.
“Hardware manufacturers up to that point basically didn’t care what the developers wanted. They just made what they thought was the best piece of hardware.”

Several critical steps helped right from the launch. Sony had games ready to go, a development pipeline in place and a retail price – US$299 – that was less expensive than the rival Sega Saturn.
Sony also picked its market carefully, Caulfield says. With Sega and Nintendo largely targeting children, Sony aimed the PlayStation at teens and young adults.
“If you grew up loving Nintendo games, the PlayStation was like a really good next step,” says Tyler Treese, the editor-in-chief of PlayStation LifeStyle, an online forum and news site for fans.
When the console first arrived, it was a sensation, going on to sell more than 100 million units globally.
“It’s when games grew up,” Caulfield says. “It’s where the gaming went from the bedroom to the living room.”
Sony kept up with the technology, incorporating a DVD drive into the PlayStation 2, giving buyers another reason to purchase the system. The PlayStation 2 remains the bestselling console of all time, with some 160 million units sold.
“It was one of the best-priced DVD players that also happened to be the best gaming system at the time,” Lempel says. “I know so many people who said, ‘That was my DVD player. That’s how I started in DVD.’”
Sony hit a wobble with the PS3, which used a Blu-ray deck. “It made the thing so expensive, and it kind of broke that original PlayStation feeling of availability and great value for money,” Caulfield says.

The 2011 PlayStation Network hack that shut down the network for 24 days did not help. “If they got the PS4 wrong, it could have been the end.”
But the PlayStation 4 in 2013 stabilised the console, offering immersive online multiplayer options, streaming services and a library of exclusive games.
Sony kept going with in-app purchases, 4K resolution and a controller that has haptic feedback and adaptive triggers in the current PlayStation 5.
“Every console has to have a purpose, it has to have a reason to exist, and when we find that we have the right amount of new technology that can enable developers to do great things, we push forward,” Lempel says.
The list of movies and television shows that originated on the PlayStation is long. It includes Uncharted on the big screen, starring Tom Holland; The Last of Us with Pedro Pascal on HBO; Twisted Metal on Peacock; and Gran Turismo with Orlando Bloom.
More are on the way, including a live-action Horizon Zero Dawn movie that is eyeing a 2027 release, a coming movie version of Ghost of Tsushima directed by Chad Stahelski, and Amazon’s God of War television series.

Treese says PlayStation games often make the leap to television screens and cinema because they are realistic, use motion capture and employ talented actors.
“They do really lend themselves to movies because they definitely led that charge of making more cinematic video game experiences,” he says. It also helps that Sony Pictures is nearby.
Lempel says PlayStation franchises are finding new audiences in other media because, at base, they are good entertainment. “We have great stories, we’ve got great IP and it transcends the category.”
That has even spilled out into fashion – British-Nigerian multidisciplinary artist and designer Yinka Ilori has a line of PlayStation-inspired loungewear – and footwear, thanks to rapper Travis Scott’s Nike Dunk Low Cactus Jack X PlayStation sneakers.
“We know that we’ve struck a chord that goes just well beyond a consumer product,” Lempel says. “This is something that people love. It’s a big part of people’s lives, and they love to talk about it. They love to express it in different ways.”
Lempel recently experienced that expression first-hand. He was at a restaurant in Manhattan when he spotted the PlayStation symbols tattooed on someone’s arm.
“These are permanent markings on someone’s body,” he says in wonder. “That’s the passion people have.”


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How Sony’s PlayStation changed gaming and entertainment forever

People play Wipeout at an exhibition tracing 30 years of the PlayStation console at the OXO Video Game Museum in Malaga, Spain, on November 13, 2025. Photo: EPA

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The Tomb Raider films starring Angelina Jolie are based on the video game series popularised mainly by the PlayStation. Photo: AP

The PlayStation 3 is the lowest-selling PlayStation console, excluding the current PlayStation 5, which will most likely overtake the 3 in the near future. Photo: AP

Pedro Pascal (left) and Bella Ramsey in a scene from the series The Last of Us, whose origins lie in the PlayStation 3 game of the same name. Photo: HBO via AP

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A camera operator prepares to film a scene for the micro drama Sleeping Princess, in Burbank, California. Photo: Los Angeles Times/TNS

DramaShorts co-founder Leo Ovdiienko. Photo: Los Angeles Times/TNS

The crew of the micro drama Sleeping Princess break between scenes. Photo: Los Angeles Times/TNS

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Wang (left) and line producer Kyle Vertin talk on the set in Alhambra, California. Photo: AFP

US actress Julia Klinestiver takes a break while filming Love Through All Seasons at the Wrensmoor Castle, in Alhambra, California. Photo: AFP

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Celebrating its 30th anniversary in North America and Europe, the PlayStation brand has penetrated popular culture like few others


Celebrating its 30th anniversary in North America and Europe, the PlayStation brand has penetrated popular culture like few others.


Video gaming

Sony

How Sony’s PlayStation changed gaming and entertainment forever

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Celebrating its 30th anniversary in North America and Europe, the PlayStation brand has penetrated popular culture like few others

Celebrating its 30th anniversary in North America and Europe, the PlayStation brand has penetrated popular culture like few others