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‘Dubai chocolate’ pistachio trend reaches Hong Kong, with nut added to traditional snacks

‘Dubai chocolate’ frenzy has pistachios trending globally. In Hong Kong, bakeries have used the nut in traditional pastries and snacks

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A tray of pistachio siu beng (toasted glutinous rice pancakes) at Kadorar Bakery, in Jordan, Hong Kong. Many of the city’s bakers are featuring the popular nut in traditional snacks. Photo: Alice Chan
Alice Chan

We are well into 2025 but the pistachio frenzy of 2024 shows no signs of subsiding.

This is thanks largely to the global sensation that is the Can’t Get Knafeh It chocolate bar, commonly known as Dubai chocolate, which combines a rich pistachio cream filling with crunchy kataifi pastry.

Going nuts for pistachio is not confined to bakery display cases: its hues have been spotted on 2025 spring/summer fashion catwalks and red carpets from Los Angeles to London, and cult fragrance brand D.S. & Durga bottled the essence of the humble nut in a US$210 perfume.

With the amount of pistachio we have seen, it is amazing it was not named Pantone’s Colour of the Year.

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